• Marketing
    6sense Revenue AI™ for Marketing
    Who We Help

    CMO

    Unite your revenue team and drive strategy across the business.

    Demand Gen

    Focus on in-market accounts and take the guesswork out of demand gen.

    Digital

    Reach the people and accounts that matter to your business.

    How We Do It

    Account Identification

    Accurately match anonymous and known buyer behavior to accounts.

    Intent Data

    Uncover 3rd party buying signals at the keyword or topic level.

    Data Enrichment

    Enrich accounts, leads, and contacts with accurate firmographic data.

    Predictive Analytics

    AI-driven buying stage predictions align teams on the best time to engage.

    Orchestrations & Workflows

    Scale data operations with accurate engagement of accounts and contacts.

    Audience Building

    Create audiences for segmentation, activation, and analysis across channels.

    Advertising

    Reach target buyers with display, video, retargeting, and social ad campaigns.

    Conversational Email

    Leverage AI to craft personalized emails that qualify & convert accounts at scale.

    Pipeline Intelligence

    Pipeline planning and forecasting with actionable insights that align teams.

    6sense Revenue AI™
    for Marketing

    Reinvent the way your team creates, manages, and converts pipeline to revenue.
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  • Sales
    6sense Revenue AI™ for Sales
    Who We Help

    CRO

    6sense gives sales leaders the intel they need to deliver on big revenue goals.

    Inside Sales

    When working hundreds of accounts, knowing where to prioritize is critical.

    RevOps

    Use clean, complete data and scalable processes.

    How We Do It

    Company & People Search

    B2B account and contact data with insights for when to engage prospects.

    Account Intelligence

    Arm reps with account insights in CRM & SEP for prioritization and personalization.

    Prioritization Dashboards

    Dashboards that help sellers uncover which accounts to engage and when.

    Chrome Extension

    Access Revenue AI insights directly from LinkedIn and other B2B websites.

    Predictive Analytics

    AI-driven buying stage predictions align teams on the best time to engage.

    Buyer Intent Data

    Uncover 3rd party buying signals at the keyword or topic level.

    Prospecting Workflows

    The insights sellers need in the tools they use, everyday.

    Get Started for Free

    Get FREE access to Revenue AI for Sales. And check out our packages for teams of all sizes.
    Start for Free
  • Solutions

    Solutions

    Industries

    Business Services

    Drive efficiency and maximize revenue with a centralized data-driven approach.

    Financial Services

    Boost revenue performance and acquire loyal customers with rich secure data.

    Manufacturing

    Modernize and scale your revenue generation efforts with Al-driven data.

    Technology & Software

    Accelerate revenue growth and customer adoption with enterprise data & integrations.

    Transportation & Logistics

    Boost conversions with the most engaged audiences.

    Ecosystem

    Integrations

    Centralize your efforts & integrate your tech stack with 6sense intelligence.

    Agency Partners

    Augment your team with the help of our service partners.

    Forrester Wave

    Find us in the top right corner!

    6sense Named a Leader in the Newest Forrester Wave.

    Get your copy of this objective evaluation of the 14 intent data providers that matter the most, according to Forrester Research.

    Read the Report Now
  • Resources
    Resources

    Blog

    Insights designed to educate — and give your business a competitive edge.

    Guides

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    6sense for 6sense

    See how our team uses 6sense to hit their targets — and how you can, too.

    Reports & Ebooks

    Get deep insights on complex subjects to improve your business performance.

    Research

    Analyst reports and exclusive B2B research to make you smarter.

    Tools

    Discover 6sense’s value with these tools, value reports, and calculators.

    Videos

    Stay up-to-date on B2B trends and technologies for modern revenue teams.

    TalkingSense

    In depth conversations with industry leaders, hosted by Latané Conant.

    Events & Webinars

    Find out about upcoming events and browse our on-demand webinars.

    One Pagers

    Get a brief overview of our capabilities and integrations.

    The Science of B2B

    Exclusive insights from thought leader and analyst Kerry Cunningham.

    Glossary

    Get schooled on the latest concepts, terms and technologies.

    Visit the Resource Library

    Dive into various topics & types with content curated to help you learn from us.
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  • Customers

    Customers

    Meet Our Customers

    See how industry-leading companies leverage 6sense to drive efficiency.

    Customer Stories

    Dive into the success of our customers and their journey with 6sense.

    Customer Reviews

    Read reviews and take a closer look at what our platform can do.

    RevCity

    Connect with your peers, share successes, and learn about 6sense.

    Knowledge Base

    Explore our help articles, product updates, and submit support tickets.

    Reveal

    6sense Reveals New Product: 6sense Revenue AI™ for Sales

    6sense Revenue AI for Sales revolutionizes revenue creation by enabling your sellers with intelligence, not just information.

    Watch On Demand
  • Company

    Company

    About 6sense

    Learn what 6sense is all about, including our company values, vision, and employee benefits.

    Leadership Team

    Dreamers and data nerds; Meet the leadership team behind 6sense.

    Careers

    We want 6sense to be the best chapter of your career.

    Newsroom

    Read press releases, thought leadership, company announcements and more.

    Community

    Dive into the communities 6sense hosts and takes part in.

    Become Our Partner

    Let’s do more than work together. Let’s revolutionize B2B together.
    Explore Our Partners
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Resources / Glossary

Revenue AI Glossary

Outbound Sales: Definition & Best Practices
What Is Outbound Sales? Outbound sales is a proactive sales approach in which sellers initiate...
Inbound Sales: The Process & Best Practices
What Is Inbound Sales? Inbound sales is a customer-centric approach that focuses on attracting and...
Account Mapping: Definition & FAQs
What Is Account Mapping? Account mapping is a practice that enables businesses to understand prospects...
Pipeline Marketing: Definition & FAQs
What Is Pipeline Marketing? Pipeline marketing is a revenue generation strategy that shifts marketing’s focus...
B2B Marketing Analytics
Marketers could once rely on third-party cookies to track account activity and target potential customers....
Sales Operations
Sales operations exist to ensure your sales team has the tools, resources, and information necessary...
B2B Marketing KPIs
In the business world, a KPI is a Key Performance Indicator. In the age of...
Revenue Operations KPIs
Choosing and tracking the right revenue operations KPIs (Key Performance Indicators) is a crucial way...
Account-Based Selling
What is Account-Based Selling? Account-based selling is a B2B sales strategy that targets high-value accounts,...
6sense Qualified Account (6QA)
Qualified by 6sense, a 6QA is an account that is primed for sales engagement. Due...
Account Match Rate
The measure of a vendor’s ability to match IP addresses and other anonymous digital signals...
Account View Through Rate (aVTR)
Percentage of accounts reached where visitors came to your website within 30 days of an...
Account Click Through Rate (aCTR)
Percentage of accounts reached where visitors came to your website by clicking through an ad,...
Awareness Buying Stage
Within the 6sense Account In-Market Stages, the Awareness stage consists of accounts that are just...
Consideration Buying Stage
Within the 6sense Account In-Market Stages, the Consideration stage consists of accounts exhibiting more significant...
Decision Buying Stage
Within the 6sense Account In-Market Stages, the Decision stage consists of accounts that are at...
Purchase Buying Stage
Within the 6sense Account In-Market Stages, the Purchase stage consists of accounts that are ready...
Generic Keywords
Generic Keywords are keywords tracked in 6sense that have a wider scope and do not...
Branded Keywords
Branded Keywords are keywords tracked in 6sense that are closely related to you or your...
Dynamic Segment
A list of target accounts that is automatically updated to add new accounts that meet...
Dynamic Territories
A process of evaluating, prioritizing, and assigning AE sales territories based on a daily, and...
In-Market Ideal Customer Profile (IICP)
Accounts within your IICP have been identified as the best, most likely to be won...
No Cold Calls
An approach to outreach that says we do not call a prospect unless we know...
No Forms
The philosophy of eliminating all barriers for prospects to consume education and product-related content unless...
No Spam
The idea that an email is not sent to a prospect unless we know what...
Persona Map
A visual representation of which job levels and functions are core to a given account’s...
Programmatic Display Campaign
Programmatic display campaigns rely on automated bidding on display advertising inventory in real-time, for the...
Target Buying Stage
Within the 6sense Account In-Market Stages, the Target stage consists of accounts that are essentially...
Dark Funnel
The Dark Funnel is a ghostly data-realm packed with buyer intent information that revenue teams...
6sense Account In-Market Stage
More commonly referred to as a “6sense Buying Stage,” using relevant signals of interest and...
Psychographics In Marketing
What are Psychographics? Psychographics refers to ‌data about interests, values, lifestyles, and attitudes of an...
Business Intelligence In Marketing
To compete effectively, your business needs data that’s timely, accurate, and actionable. Business Intelligence (BI)...
Sales Operations KPIs
What Are Sales Operations KPIs? Sales Operations KPIs are metrics used to measure the performance...
Sales Development Representative
What is an SDR? A sales development representative (SDR) is a frontline role responsible for...
Buying Intent Definition & FAQs 
To effectively engage customers and prospects, revenue teams need to look beyond traditional, superficial metrics....
Customer Buying Signals
What are Buying Signals? Buying signals are actions or indicators that suggest a potential customer...
Demographic Segmentation in Marketing
What is Demographic Segmentation in B2B Marketing? In B2B marketing, demographic segmentation is a set...
B2B Marketing Attribution
What is B2B Marketing Attribution? B2B marketing attribution is the process of identifying and assigning...
Business Development Representative
What is a BDR? A business development representative (BDR) is an individual responsible for finding,...
Cross-Selling
What is Cross-Selling? Cross-selling is a sales technique in which a salesperson encourages a customer...
Software as a Service (SaaS)
What is SaaS? Software as a service (SaaS) is a software delivery model that provides...
Sales Funnel
What is a Sales Funnel? A sales funnel is a visual representation of the customer...
Customer Experience
Customer experience (CX) is the overall impression a customer has when interacting with a brand,...
Lead Qualification 
What is Lead Qualification? Lead qualification is the process of identifying and assessing potential customers...
Customer Lifecycle
What is a Customer Lifecycle? The customer lifecycle is the journey a customer goes through...
B2B Data Erosion 
What is B2B Data Erosion? B2B data erosion, a phenomenon also known as data decay,...

#

6sense Account In-Market Stage
6sense Qualified Account (6QA)

A

Awareness Buying Stage
Account Click Through Rate (aCTR)
Account View Through Rate (aVTR)
Account Match Rate
Account-Based Selling
Account Mapping: Definition & FAQs

B

B2B Data Erosion 
Business Development Representative
Buying Intent Definition & FAQs 
Business Intelligence In Marketing
Branded Keywords
B2B Marketing KPIs
B2B Marketing Analytics

C

Customer Lifecycle
Customer Experience
Cross-Selling
Customer Buying Signals
Consideration Buying Stage

D

B2B Data Erosion 
Demographic Segmentation in Marketing
Dark Funnel
Dynamic Territories
Dynamic Segment
Decision Buying Stage

E

No data was found

F

No data was found

G

Generic Keywords

H

No data was found

I

In-Market Ideal Customer Profile (IICP)
Inbound Sales: The Process & Best Practices

J

No data was found

K

No data was found

L

Lead Qualification 

M

B2B Marketing Attribution

N

No Spam
No Forms
No Cold Calls

O

Outbound Sales: Definition & Best Practices

P

Psychographics In Marketing
Programmatic Display Campaign
Persona Map
Purchase Buying Stage
Pipeline Marketing: Definition & FAQs

Q

No data was found

R

Revenue Operations KPIs

S

Sales Funnel
Software as a Service (SaaS)
Sales Development Representative
Sales Operations KPIs
Sales Operations

T

Target Buying Stage

U

No data was found

V

No data was found

W

No data was found

X

No data was found

Y

No data was found

Z

No data was found
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