A/B Testing

Gain market share and customer base information about the top A/B Testing tracked by 6sense. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

140381

Companies Tracked

791

Movements

Categories related to A/B Testing

Top 5 A/B Testing technologies in 2023

Over 140,381 companies are using A/B Testing tools. Optimizely with 33.80% market share (47,448 customers), Crazy Egg with 28.67% market share (40,249 customers), Zoho PageSense with 7.29% market share (10,227 customers),

Market Share Market share data is calculated based on the organizations identified and tracked in the 6sense database.

Customers
Optimizely

33.80 %

47448
Crazy Egg

28.67 %

40249
Zoho PageSense

7.29 %

10227
Hello Bar

5.68 %

7972
Adobe Target

4.84 %

6794
Others

19.73 %

27691

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (74,603 companies), 20 - 49 employees (38,666 companies), 10 - 19 employees (14,655 companies).

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 109,754 (72.04%), United Kingdom with 12,462 (8.18%), Canada with 5,999 (3.94%) customers respectively.

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Professional Services (36,328), Technology (19,408), Retail and CPG (17,138).

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer count and market share data is calculated based on the organizations identified and tracked in the 6sense database.	Market share(%)
1	Optimizely	47448	33.80
2	Crazy Egg	40249	28.67
3	Zoho PageSense	10227	7.29
4	Hello Bar	7972	5.68
5	Adobe Target	6794	4.84
6	SpeedCurve	5394	3.84
7	Ezoic	5191	3.70
8	Justuno	4410	3.14
9	AB Tasty	3487	2.48
10	Kameleoon	1924	1.37
11	Webtrends	1390	0.99
12	Insider	1260	0.90
13	VWO Testing	1043	0.74
14	Omniconvert	555	0.40
15	Zarget	390	0.28
16	SiteGainer	360	0.26
17	SiteSpect	330	0.24
18	Cloud.IQ	204	0.15
19	Thrive Optimize	191	0.14
20	UsabilityHub	184	0.13
21	Convertize	178	0.13
22	PageWiz	147	0.10
23	Oracle Maxymiser	123	0.09
24	Plumb5	119	0.08
25	Conductrics	111	0.08
26	Nelio A/B Testing	90	0.06
27	HumCommerce	77	0.05
28	RankScience	73	0.05
29	Persado	71	0.05
30	Cordial	47	0.03
31	ion interactive	44	0.03
32	Splitly	43	0.03
33	Convert Experiences	37	0.03
34	ChangeAgain	33	0.02
35	Experiment Engine	26	0.02
36	Marketing Optimizer	25	0.02
37	Naytev	15	0.01
38	8Seconds	14	0.01
39	Maxymizely	13	0.01
40	Lander	12	0.01
41	SparkPage	12	0.01
42	Clickthroo	12	0.01
43	EyesDecide	10	0.01
44	Omniata	6	0.00
45	OpenText Optimost	6	0.00
46	AdBasis	5	0.00
47	GrowthGiant	5	0.00
48	BeamPulse	4	0.00
49	Payboard	4	0.00
50	invesp Pii Testing Engine	4	0.00
51	CBSplit	3	0.00
52	Proctor by Indeed	3	0.00
53	Amazon A/B Testing	2	0.00
54	RaiseMetrics	2	0.00
55	Appiterate	2	0.00

Technology	Market share
Optimizely	33.80 (%)
Crazy Egg	28.67 (%)
Zoho PageSense	7.29 (%)
Hello Bar	5.68 (%)
Adobe Target	4.84 (%)
SpeedCurve	3.84 (%)
Ezoic	3.70 (%)
Justuno	3.14 (%)
AB Tasty	2.48 (%)
Kameleoon	1.37 (%)
Webtrends	0.99 (%)
Insider	0.90 (%)
VWO Testing	0.74 (%)
Omniconvert	0.40 (%)
Zarget	0.28 (%)
SiteGainer	0.26 (%)
SiteSpect	0.24 (%)
Cloud.IQ	0.15 (%)
Thrive Optimize	0.14 (%)
UsabilityHub	0.13 (%)
Convertize	0.13 (%)
PageWiz	0.10 (%)
Oracle Maxymiser	0.09 (%)
Plumb5	0.08 (%)
Conductrics	0.08 (%)
Nelio A/B Testing	0.06 (%)
HumCommerce	0.05 (%)
RankScience	0.05 (%)
Persado	0.05 (%)
Cordial	0.03 (%)
ion interactive	0.03 (%)
Splitly	0.03 (%)
Convert Experiences	0.03 (%)
ChangeAgain	0.02 (%)
Experiment Engine	0.02 (%)
Marketing Optimizer	0.02 (%)
Naytev	0.01 (%)
8Seconds	0.01 (%)
Maxymizely	0.01 (%)
Lander	0.01 (%)
SparkPage	0.01 (%)
Clickthroo	0.01 (%)
EyesDecide	0.01 (%)
Omniata	0.00 (%)
OpenText Optimost	0.00 (%)
AdBasis	0.00 (%)
GrowthGiant	0.00 (%)
BeamPulse	0.00 (%)
Payboard	0.00 (%)
invesp Pii Testing Engine	0.00 (%)
CBSplit	0.00 (%)
Proctor by Indeed	0.00 (%)
Amazon A/B Testing	0.00 (%)
RaiseMetrics	0.00 (%)
Appiterate	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.

How many companies use A/B Testing software these days?

Around the world in 2023, over 172,923 companies are currently using one or more A/B Testing software. Out of these, there are 109,754 companies using A/B Testing tools that are originally from the United States .

Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 33.80 % of market share, and Crazy Egg with 28.67 % of market share and Zoho PageSense with 7.29 % of market share . Check for other A/B Testing technologies market share here.