Account Based Marketing

Gain market share and customer base information about the top Account Based Marketing tracked by 6sense. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

91429

Companies Tracked

668

Movements

Categories related to Account Based Marketing

Top 5 Account Based Marketing technologies in 2023

Over 91,429 companies are using Account Based Marketing tools. Outbrain with 45.76% market share (41,838 customers), ZoomInfo with 24.65% market share (22,541 customers), Drift with 19.86% market share (18,161 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Outbrain

45.76 %

41838
ZoomInfo

24.65 %

22541
Drift

19.86 %

18161
Uberflip

3.55 %

3249
PathFactory

0.98 %

897
Others

5.19 %

4743

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (20,292 companies), 20 - 49 employees (15,586 companies), 100 - 249 employees (7,923 companies).

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 42,152 (72.93%), United Kingdom with 4,261 (7.37%), Canada with 2,756 (4.77%) customers respectively.

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Professional Services (13,161), Technology (12,033), Media and Telecom (3,167).

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Outbrain	41838	45.76
2	ZoomInfo	22541	24.65
3	Drift	18161	19.86
4	Uberflip	3249	3.55
5	PathFactory	897	0.98
6	Madison Logic	563	0.62
7	Terminus	542	0.59
8	Lead Liaison	532	0.58
9	Triblio	434	0.47
10	LeanData	367	0.40
11	ListenLoop	226	0.25
12	Jabmo	211	0.23
13	Bombora Company Surge	202	0.22
14	Engagio	162	0.18
15	Kwanzoo	151	0.17
16	LeadGenius	151	0.17
17	RollWorks	110	0.12
18	Opentopic	81	0.09
19	Full Circle Insights	75	0.08
20	ServiceSource	73	0.08
21	Avention (OneSource)	58	0.06
22	Callcap	58	0.06
23	Kapta	56	0.06
24	Pathful	48	0.05
25	FunnelEnvy	42	0.05
26	xiQ	40	0.04
27	Lattice Engines	40	0.04
28	Metadata.io	38	0.04
29	Radius	38	0.04
30	TrueInfluence	38	0.04
31	Cintell	37	0.04
32	DemandWorks Media	37	0.04
33	Leadbook Platform	31	0.03
34	Natify	30	0.03
35	ReachForce	30	0.03
36	Salesify	29	0.03
37	DemandFarm	26	0.03
38	Agent3	25	0.03
39	AdDaptive	22	0.02
40	BrightFunnel	21	0.02
41	ReadyContacts	18	0.02
42	Akoonu	15	0.02
43	Cyance	12	0.01
44	Intricately	12	0.01
45	DemandMatrix	11	0.01
46	DecisionLink	10	0.01
47	Fiind Inc	8	0.01
48	PureB2B	6	0.01
49	Mariana	5	0.01
50	Leadiro	5	0.01
51	ZoomInfo MarketingOS	4	0.00
52	ZenIQ	3	0.00
53	YesPath	3	0.00
54	LeadSift	3	0.00
55	AccountJoy	2	0.00
56	Endole Explorer	2	0.00

Technology	Market share
Outbrain	45.76 (%)
ZoomInfo	24.65 (%)
Drift	19.86 (%)
Uberflip	3.55 (%)
PathFactory	0.98 (%)
Madison Logic	0.62 (%)
Terminus	0.59 (%)
Lead Liaison	0.58 (%)
Triblio	0.47 (%)
LeanData	0.40 (%)
ListenLoop	0.25 (%)
Jabmo	0.23 (%)
Bombora Company Surge	0.22 (%)
Engagio	0.18 (%)
Kwanzoo	0.17 (%)
LeadGenius	0.17 (%)
RollWorks	0.12 (%)
Opentopic	0.09 (%)
Full Circle Insights	0.08 (%)
ServiceSource	0.08 (%)
Avention (OneSource)	0.06 (%)
Callcap	0.06 (%)
Kapta	0.06 (%)
Pathful	0.05 (%)
FunnelEnvy	0.05 (%)
xiQ	0.04 (%)
Lattice Engines	0.04 (%)
Metadata.io	0.04 (%)
Radius	0.04 (%)
TrueInfluence	0.04 (%)
Cintell	0.04 (%)
DemandWorks Media	0.04 (%)
Leadbook Platform	0.03 (%)
Natify	0.03 (%)
ReachForce	0.03 (%)
Salesify	0.03 (%)
DemandFarm	0.03 (%)
Agent3	0.03 (%)
AdDaptive	0.02 (%)
BrightFunnel	0.02 (%)
ReadyContacts	0.02 (%)
Akoonu	0.02 (%)
Cyance	0.01 (%)
Intricately	0.01 (%)
DemandMatrix	0.01 (%)
DecisionLink	0.01 (%)
Fiind Inc	0.01 (%)
PureB2B	0.01 (%)
Mariana	0.01 (%)
Leadiro	0.01 (%)
ZoomInfo MarketingOS	0.00 (%)
ZenIQ	0.00 (%)
YesPath	0.00 (%)
LeadSift	0.00 (%)
AccountJoy	0.00 (%)
Endole Explorer	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.

How many companies use Account Based Marketing software these days?

Around the world in 2023, over 64,473 companies are currently using one or more Account Based Marketing software. Out of these, there are 42,152 companies using Account Based Marketing tools that are originally from the United States .

Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 45.76 % of market share, and ZoomInfo with 24.65 % of market share and Drift with 19.86 % of market share . Check for other Account Based Marketing technologies market share here.