Ad Exchange

Gain market share and customer base information about the top Ad Exchange tracked by 6sense. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

1151899

Companies Tracked

2006

Movements

Categories related to Ad Exchange

Top 5 Ad Exchange technologies in 2023

Over 1,151,899 companies are using Ad Exchange tools. Google Doubleclick with 93.06% market share (1,071,982 customers), Bing Ads with 4.92% market share (56,695 customers), Rubicon Project with 1.53% market share (17,662 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Google Doubleclick

93.06 %

1071982
Bing Ads

4.92 %

56695
Rubicon Project

1.53 %

17662
PulsePoint

0.17 %

1905
OpenX

0.06 %

748
Others

0.25 %

2907

Ad Exchange Customers by Employee Size

The majority of Ad Exchange category falls in the company size of 0 - 9 employees (292,738 companies), 20 - 49 employees (125,971 companies), 10 - 19 employees (54,654 companies).

Ad Exchange Customers by Geography

Companies using Ad Exchange technology software are majorly from the United States with 333,972 (67.24%), United Kingdom with 47,562 (9.58%), Canada with 25,864 (5.21%) customers respectively.

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Ad Exchange Customers by Industry

Top industries that use Ad Exchange for Professional Services (160,076), Retail and CPG (122,691), Technology (53,413).

Market Share for Top Ad Exchange Technologies

Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Google Doubleclick	1071982	93.06
2	Bing Ads	56695	4.92
3	Rubicon Project	17662	1.53
4	PulsePoint	1905	0.17
5	OpenX	748	0.06
6	SmartyAds	700	0.06
7	AdJug	554	0.05
8	LiveIntent	495	0.04
9	MediaAlpha	485	0.04
10	FreeWheel	431	0.04
11	Jelli	113	0.01
12	Spoutable	72	0.01
13	Content.ad	22	0.00
14	Collective	15	0.00
15	RealVu	11	0.00
16	AcceptableAds Exchange (AAX)	6	0.00
17	Rubicon Buyer Cloud	3	0.00

Technology	Market share
Google Doubleclick	93.06 (%)
Bing Ads	4.92 (%)
Rubicon Project	1.53 (%)
PulsePoint	0.17 (%)
OpenX	0.06 (%)
SmartyAds	0.06 (%)
AdJug	0.05 (%)
LiveIntent	0.04 (%)
MediaAlpha	0.04 (%)
FreeWheel	0.04 (%)
Jelli	0.01 (%)
Spoutable	0.01 (%)
Content.ad	0.00 (%)
Collective	0.00 (%)
RealVu	0.00 (%)
AcceptableAds Exchange (AAX)	0.00 (%)
Rubicon Buyer Cloud	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Ad Exchange software market leaders?

Top leaders in the category for Ad Exchange software are Google Doubleclick, Bing Ads, Rubicon Project. Here, you can view a full list of Ad Exchange tools in the market.

How many companies use Ad Exchange software these days?

Around the world in 2023, over 582,843 companies are currently using one or more Ad Exchange software. Out of these, there are 333,972 companies using Ad Exchange tools that are originally from the United States .

Which company has the most significant market share in the Ad Exchange software space?

The top few companies that have the most significant market share in the Ad Exchange space are Google Doubleclick with 93.06 % of market share, and Bing Ads with 4.92 % of market share and Rubicon Project with 1.53 % of market share . Check for other Ad Exchange technologies market share here.