Advertising

Gain market share and customer base information about the top Advertising tracked by 6sense. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

149

Technologies Tracked

446887

Companies Tracked

9617

Movements

Categories related to Advertising

Top 5 Advertising technologies in 2023

Over 446,887 companies are using Advertising tools. Google Ads with 22.47% market share (100,418 customers), AdRoll with 10.24% market share (45,746 customers), Outbrain with 9.35% market share (41,801 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Google Ads

22.47 %

100418
AdRoll

10.24 %

45746
Outbrain

9.35 %

41801
Criteo

7.75 %

34618
NetSuite

5.75 %

25707
Others

44.44 %

198597

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (114,752 companies), 20 - 49 employees (92,810 companies), 100 - 249 employees (40,123 companies).

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 196,054 (66.44%), United Kingdom with 26,875 (9.11%), Canada with 14,654 (4.97%) customers respectively.

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Advertising Customers by Industry

Top industries that use Advertising for Professional Services (301,500), Technology (114,486), Retail and CPG (97,634).

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Google Ads	100418	22.47
2	AdRoll	45746	10.24
3	Outbrain	41801	9.35
4	Criteo	34618	7.75
5	NetSuite	25707	5.75
6	Vidyard	24566	5.50
7	Asana	21877	4.90
8	Smartsheet	18803	4.21
9	SEMrush	15778	3.53
10	WordStream Advisor	13234	2.96
11	monday.com	11458	2.56
12	Smart AdServer	10493	2.35
13	Reviews.co.uk	8959	2.00
14	Tapfiliate	5557	1.24
15	Ezoic	5186	1.16
16	Demandbase	4709	1.05
17	Workfront	4553	1.02
18	Justuno	4410	0.99
19	SendPulse	4190	0.94
20	Qzzr	4130	0.92
21	SinglePlatform	3353	0.75
22	Yellow Pages	3132	0.70
23	Nosto	2849	0.64
24	Cxense	2745	0.61
25	Marketing 360	2586	0.58
26	AdThrive	2447	0.55
27	Bannersnack	1359	0.30
28	Flite	1255	0.28
29	BidSwitch	1169	0.26
30	Assembla	1026	0.23
31	Picreel	1008	0.23
32	AppNexus Direct	974	0.22
33	Accelo	890	0.20
34	TUNE Marketing Console	879	0.20
35	Komoona	879	0.20
36	Rocket Fuel	831	0.19
37	SocialEngine Cloud	826	0.18
38	Appforma	693	0.16
39	FreshBooks	681	0.15
40	Workamajig	679	0.15
41	YuMe	513	0.11
42	Adpushup	442	0.10
43	Shape.io	438	0.10
44	MEDIAV	428	0.10
45	AdPlugg	396	0.09
46	Marin Software	365	0.08
47	Chango	362	0.08
48	Aniview	360	0.08
49	Browsi	307	0.07
50	Admiral	286	0.06
51	Bannerflow	265	0.06
52	ActiveCollab	265	0.06
53	Sortable	253	0.06
54	Resource Guru	247	0.06
55	Advanse	236	0.05
56	Adwisely	211	0.05
57	Neustar	192	0.04
58	Bizo	191	0.04
59	Admost Mediation Router	182	0.04
60	ConversionRuler	177	0.04
61	BrightRoll	177	0.04
62	FunctionFox	174	0.04
63	MediaRadar	157	0.04
64	TapClicks	143	0.03
65	Roku OneView (formerly Dataxu)	143	0.03
66	Mvix Digital Signage	136	0.03
67	Blockthrough	131	0.03
68	Glip	124	0.03
69	adCore	124	0.03
70	GoBig, Inc.	121	0.03
71	WhatRunsWhere	119	0.03
72	DeltaX	110	0.02
73	BEYABLE	108	0.02
74	Smartly.io	106	0.02
75	Favro	100	0.02
76	Quotient Digital Out-of-Home	98	0.02
77	YellowHammer	94	0.02
78	Pear Commerce	92	0.02
79	ReportGarden	91	0.02
80	Frequency	90	0.02
81	Scoro	89	0.02
82	Qwaya	85	0.02
83	Driftrock Flow	82	0.02
84	ADSHIFT	78	0.02
85	Simulmedia	77	0.02
86	Yodle	76	0.02
87	Etarget	74	0.02
88	Boost Media	74	0.02
89	Easy Projects	73	0.02
90	Stupeflix Studio	70	0.02
91	ProofHub	67	0.01
92	WorkBook	63	0.01
93	Broadstreet	60	0.01
94	Piksel	54	0.01
95	Click2Mail Mailing Online	42	0.01
96	Danads	40	0.01
97	Boostable	39	0.01
98	AdStage	38	0.01
99	TimeHero	35	0.01
100	FatTail	34	0.01
101	Wurl	31	0.01
102	Workgroups DaVinci	31	0.01
103	Finelink 2.0	29	0.01
104	Spongecell	29	0.01
105	Madgicx	28	0.01
106	RocketROI	27	0.01
107	YoSpace	27	0.01
108	Mad Ads Media	25	0.01
109	Yahoo Ad Tech	25	0.01
110	AdXcel	24	0.01
111	Comcast Technology Solutions (CTS)	23	0.01
112	Amsive	21	0.00
113	EverThere	20	0.00
114	truDigital Signage	19	0.00
115	Kritter	16	0.00
116	Zalster	15	0.00
117	Ad Proof	15	0.00
118	Mabaya	15	0.00
119	Quarizmi	14	0.00
120	AdLeg	13	0.00
121	TLV Media	12	0.00
122	Ignitur	11	0.00
123	Direct Mail Manager	11	0.00
124	AdImpact	11	0.00
125	Storefront Social	11	0.00
126	Hyperlocology	10	0.00
127	Pixability	10	0.00
128	WordCom	10	0.00
129	Social Ads Tool	9	0.00
130	SimpleFeed	9	0.00
131	Enplug DisplayOS	8	0.00
132	Taykey	8	0.00
133	Rontar	7	0.00
134	ConvertMedia	7	0.00
135	Atlas Action Tags	6	0.00
136	SignEdge	6	0.00
137	Doorboost	6	0.00
138	Akamai Acerno	4	0.00
139	Adform FLOW	4	0.00
140	Infillion	3	0.00
141	Teacup Analytics	3	0.00
142	Brierley LoyaltyOnDemand	2	0.00
143	MuxIP	2	0.00
144	Moloco Ads	2	0.00
145	Leadza	2	0.00
146	Releadgion	2	0.00
147	Epom Ad Server	2	0.00
148	BidMind	2	0.00
149	AdYapper	2	0.00

Technology	Market share
Google Ads	22.47 (%)
AdRoll	10.24 (%)
Outbrain	9.35 (%)
Criteo	7.75 (%)
NetSuite	5.75 (%)
Vidyard	5.50 (%)
Asana	4.90 (%)
Smartsheet	4.21 (%)
SEMrush	3.53 (%)
WordStream Advisor	2.96 (%)
monday.com	2.56 (%)
Smart AdServer	2.35 (%)
Reviews.co.uk	2.00 (%)
Tapfiliate	1.24 (%)
Ezoic	1.16 (%)
Demandbase	1.05 (%)
Workfront	1.02 (%)
Justuno	0.99 (%)
SendPulse	0.94 (%)
Qzzr	0.92 (%)
SinglePlatform	0.75 (%)
Yellow Pages	0.70 (%)
Nosto	0.64 (%)
Cxense	0.61 (%)
Marketing 360	0.58 (%)
AdThrive	0.55 (%)
Bannersnack	0.30 (%)
Flite	0.28 (%)
BidSwitch	0.26 (%)
Assembla	0.23 (%)
Picreel	0.23 (%)
AppNexus Direct	0.22 (%)
Accelo	0.20 (%)
TUNE Marketing Console	0.20 (%)
Komoona	0.20 (%)
Rocket Fuel	0.19 (%)
SocialEngine Cloud	0.18 (%)
Appforma	0.16 (%)
FreshBooks	0.15 (%)
Workamajig	0.15 (%)
YuMe	0.11 (%)
Adpushup	0.10 (%)
Shape.io	0.10 (%)
MEDIAV	0.10 (%)
AdPlugg	0.09 (%)
Marin Software	0.08 (%)
Chango	0.08 (%)
Aniview	0.08 (%)
Browsi	0.07 (%)
Admiral	0.06 (%)
Bannerflow	0.06 (%)
ActiveCollab	0.06 (%)
Sortable	0.06 (%)
Resource Guru	0.06 (%)
Advanse	0.05 (%)
Adwisely	0.05 (%)
Neustar	0.04 (%)
Bizo	0.04 (%)
Admost Mediation Router	0.04 (%)
ConversionRuler	0.04 (%)
BrightRoll	0.04 (%)
FunctionFox	0.04 (%)
MediaRadar	0.04 (%)
TapClicks	0.03 (%)
Roku OneView (formerly Dataxu)	0.03 (%)
Mvix Digital Signage	0.03 (%)
Blockthrough	0.03 (%)
Glip	0.03 (%)
adCore	0.03 (%)
GoBig, Inc.	0.03 (%)
WhatRunsWhere	0.03 (%)
DeltaX	0.02 (%)
BEYABLE	0.02 (%)
Smartly.io	0.02 (%)
Favro	0.02 (%)
Quotient Digital Out-of-Home	0.02 (%)
YellowHammer	0.02 (%)
Pear Commerce	0.02 (%)
ReportGarden	0.02 (%)
Frequency	0.02 (%)
Scoro	0.02 (%)
Qwaya	0.02 (%)
Driftrock Flow	0.02 (%)
ADSHIFT	0.02 (%)
Simulmedia	0.02 (%)
Yodle	0.02 (%)
Etarget	0.02 (%)
Boost Media	0.02 (%)
Easy Projects	0.02 (%)
Stupeflix Studio	0.02 (%)
ProofHub	0.01 (%)
WorkBook	0.01 (%)
Broadstreet	0.01 (%)
Piksel	0.01 (%)
Click2Mail Mailing Online	0.01 (%)
Danads	0.01 (%)
Boostable	0.01 (%)
AdStage	0.01 (%)
TimeHero	0.01 (%)
FatTail	0.01 (%)
Wurl	0.01 (%)
Workgroups DaVinci	0.01 (%)
Finelink 2.0	0.01 (%)
Spongecell	0.01 (%)
Madgicx	0.01 (%)
RocketROI	0.01 (%)
YoSpace	0.01 (%)
Mad Ads Media	0.01 (%)
Yahoo Ad Tech	0.01 (%)
AdXcel	0.01 (%)
Comcast Technology Solutions (CTS)	0.01 (%)
Amsive	0.00 (%)
EverThere	0.00 (%)
truDigital Signage	0.00 (%)
Kritter	0.00 (%)
Zalster	0.00 (%)
Ad Proof	0.00 (%)
Mabaya	0.00 (%)
Quarizmi	0.00 (%)
AdLeg	0.00 (%)
TLV Media	0.00 (%)
Ignitur	0.00 (%)
Direct Mail Manager	0.00 (%)
AdImpact	0.00 (%)
Storefront Social	0.00 (%)
Hyperlocology	0.00 (%)
Pixability	0.00 (%)
WordCom	0.00 (%)
Social Ads Tool	0.00 (%)
SimpleFeed	0.00 (%)
Enplug DisplayOS	0.00 (%)
Taykey	0.00 (%)
Rontar	0.00 (%)
ConvertMedia	0.00 (%)
Atlas Action Tags	0.00 (%)
SignEdge	0.00 (%)
Doorboost	0.00 (%)
Akamai Acerno	0.00 (%)
Adform FLOW	0.00 (%)
Infillion	0.00 (%)
Teacup Analytics	0.00 (%)
Brierley LoyaltyOnDemand	0.00 (%)
MuxIP	0.00 (%)
Moloco Ads	0.00 (%)
Leadza	0.00 (%)
Releadgion	0.00 (%)
Epom Ad Server	0.00 (%)
BidMind	0.00 (%)
AdYapper	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Outbrain. Here, you can view a full list of Advertising tools in the market.

How many companies use Advertising software these days?

Around the world in 2023, over 355,280 companies are currently using one or more Advertising software. Out of these, there are 196,054 companies using Advertising tools that are originally from the United States .

Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 22.47 % of market share, and AdRoll with 10.24 % of market share and Outbrain with 9.35 % of market share . Check for other Advertising technologies market share here.