Data Management Platform (DMP)

Gain market share and customer base information about the top Data Management Platform (DMP) tracked by 6sense. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

52282

Companies Tracked

496

Movements

Categories related to Data Management Platform (DMP)

Top 5 Data Management Platform (DMP) technologies in 2023

Over 52,282 companies are using Data Management Platform (DMP) tools. Adform with 25.18% market share (13,165 customers), IPInfoDB with 16.78% market share (8,773 customers), Sojern with 7.45% market share (3,894 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Adform

25.18 %

13165
IPInfoDB

16.78 %

8773
Sojern

7.45 %

3894
IPinfo.io

7.44 %

3891
Oracle BlueKai

6.41 %

3353
Others

36.74 %

19206

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (7,621 companies), 20 - 49 employees (6,280 companies), 100 - 249 employees (3,248 companies).

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 13,484 (59.30%), Germany with 2,741 (12.05%), United Kingdom with 1,961 (8.62%) customers respectively.

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Professional Services (4,971), Retail and CPG (3,541), Technology (2,679).

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Adform	13165	25.18
2	IPInfoDB	8773	16.78
3	Sojern	3894	7.45
4	IPinfo.io	3891	7.44
5	Oracle BlueKai	3353	6.41
6	Cxense	2739	5.24
7	Choozle	2605	4.98
8	ADEX	1679	3.21
9	Datorama	1064	2.04
10	The Trade Desk	1052	2.01
11	IBM System i	900	1.72
12	eXelate	838	1.60
13	Adobe Audience Manager	810	1.55
14	nugg.ad	662	1.27
15	1plusX	531	1.02
16	Amobee	527	1.01
17	Eulerian	510	0.98
18	Relay42	427	0.82
19	Channel Pilot	386	0.74
20	Media Innovation Group	385	0.74
21	Tail	341	0.65
22	Argo	310	0.59
23	Veritas Enterprise Vault	305	0.58
24	Cablato	257	0.49
25	Winshuttle	252	0.48
26	SolarWinds SQL Sentry	196	0.37
27	Semarchy	178	0.34
28	EnterpriseDB	178	0.34
29	Innovis	158	0.30
30	Krux	125	0.24
31	Salesforce Audience Studio	121	0.23
32	Ansarada	120	0.23
33	IBM System i Midrange Computing Server	92	0.18
34	Insycle	85	0.16
35	Enfos	79	0.15
36	InterSystems IRIS	77	0.15
37	Lotame Data Management Platform (DMP)	74	0.14
38	Monte Carlo	73	0.14
39	LoopMe	69	0.13
40	Omatic Software	67	0.13
41	Global IDs	66	0.13
42	MadHive	61	0.12
43	Epsilon	60	0.11
44	Turn	55	0.11
45	Relationship Onemarketing	52	0.10
46	AudienceScience	52	0.10
47	DQ Global	49	0.09
48	Permutive	46	0.09
49	Navegg	40	0.08
50	Secoda	40	0.08
51	IgnitionOne	35	0.07
52	LeadFerret	29	0.06
53	Oracle Datalogix	29	0.06
54	Oracle Data Cloud (Bluekai/Datalogix)	26	0.05
55	Infectious Media	25	0.05
56	Digilant	25	0.05
57	Select Star	23	0.04
58	AdDaptive	22	0.04
59	AdView	20	0.04
60	Beaconinside Proximity DMP	15	0.03
61	AcuityAds	14	0.03
62	AdTheorent	12	0.02
63	Vpon	12	0.02
64	V12 Launchpad Marketing Cloud	10	0.02
65	Put it Forward	10	0.02
66	Alex Solutions	9	0.02
67	ShieldQ	9	0.02
68	webMethods OneData	8	0.02
69	MediaMath Data Management Platform	8	0.02
70	Datagres PerfAccel	8	0.02
71	Google Audience Center 360	6	0.01
72	Altrooz	6	0.01
73	ADBERT	6	0.01
74	RTB System	6	0.01
75	ZAP BI	6	0.01
76	Knowledge Marketing	5	0.01
77	DigMyData	5	0.01
78	RadiumOne Activate	4	0.01
79	7suite	4	0.01
80	Neustar PlatformOne	4	0.01
81	Proclivity Media	3	0.01
82	OPC Expert	3	0.01
83	OnAudience	2	0.00
84	MediaMath TerminalOne OS	2	0.00
85	XOR Data Exchange	2	0.00

Technology	Market share
Adform	25.18 (%)
IPInfoDB	16.78 (%)
Sojern	7.45 (%)
IPinfo.io	7.44 (%)
Oracle BlueKai	6.41 (%)
Cxense	5.24 (%)
Choozle	4.98 (%)
ADEX	3.21 (%)
Datorama	2.04 (%)
The Trade Desk	2.01 (%)
IBM System i	1.72 (%)
eXelate	1.60 (%)
Adobe Audience Manager	1.55 (%)
nugg.ad	1.27 (%)
1plusX	1.02 (%)
Amobee	1.01 (%)
Eulerian	0.98 (%)
Relay42	0.82 (%)
Channel Pilot	0.74 (%)
Media Innovation Group	0.74 (%)
Tail	0.65 (%)
Argo	0.59 (%)
Veritas Enterprise Vault	0.58 (%)
Cablato	0.49 (%)
Winshuttle	0.48 (%)
SolarWinds SQL Sentry	0.37 (%)
Semarchy	0.34 (%)
EnterpriseDB	0.34 (%)
Innovis	0.30 (%)
Krux	0.24 (%)
Salesforce Audience Studio	0.23 (%)
Ansarada	0.23 (%)
IBM System i Midrange Computing Server	0.18 (%)
Insycle	0.16 (%)
Enfos	0.15 (%)
InterSystems IRIS	0.15 (%)
Lotame Data Management Platform (DMP)	0.14 (%)
Monte Carlo	0.14 (%)
LoopMe	0.13 (%)
Omatic Software	0.13 (%)
Global IDs	0.13 (%)
MadHive	0.12 (%)
Epsilon	0.11 (%)
Turn	0.11 (%)
Relationship Onemarketing	0.10 (%)
AudienceScience	0.10 (%)
DQ Global	0.09 (%)
Permutive	0.09 (%)
Navegg	0.08 (%)
Secoda	0.08 (%)
IgnitionOne	0.07 (%)
LeadFerret	0.06 (%)
Oracle Datalogix	0.06 (%)
Oracle Data Cloud (Bluekai/Datalogix)	0.05 (%)
Infectious Media	0.05 (%)
Digilant	0.05 (%)
Select Star	0.04 (%)
AdDaptive	0.04 (%)
AdView	0.04 (%)
Beaconinside Proximity DMP	0.03 (%)
AcuityAds	0.03 (%)
AdTheorent	0.02 (%)
Vpon	0.02 (%)
V12 Launchpad Marketing Cloud	0.02 (%)
Put it Forward	0.02 (%)
Alex Solutions	0.02 (%)
ShieldQ	0.02 (%)
webMethods OneData	0.02 (%)
MediaMath Data Management Platform	0.02 (%)
Datagres PerfAccel	0.02 (%)
Google Audience Center 360	0.01 (%)
Altrooz	0.01 (%)
ADBERT	0.01 (%)
RTB System	0.01 (%)
ZAP BI	0.01 (%)
Knowledge Marketing	0.01 (%)
DigMyData	0.01 (%)
RadiumOne Activate	0.01 (%)
7suite	0.01 (%)
Neustar PlatformOne	0.01 (%)
Proclivity Media	0.01 (%)
OPC Expert	0.01 (%)
OnAudience	0.00 (%)
MediaMath TerminalOne OS	0.00 (%)
XOR Data Exchange	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPInfoDB, Sojern. Here, you can view a full list of Data Management Platform (DMP) tools in the market.

How many companies use Data Management Platform (DMP) software these days?

Around the world in 2023, over 28,216 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 13,484 companies using Data Management Platform (DMP) tools that are originally from the United States .

Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 25.18 % of market share, and IPInfoDB with 16.78 % of market share and Sojern with 7.45 % of market share . Check for other Data Management Platform (DMP) technologies market share here.