Lead Generation

Gain market share and customer base information about the top Lead Generation tracked by 6sense. Check out our list of Lead Generation Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

338509

Companies Tracked

2096

Movements

Categories related to Lead Generation

Top 5 Lead Generation technologies in 2023

Over 338,509 companies are using Lead Generation tools. HubSpot Marketing Hub with 41.49% market share (140,433 customers), Pardot with 11.67% market share (39,494 customers), Marketo with 9.93% market share (33,621 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
HubSpot Marketing Hub

41.49 %

140433
Pardot

11.67 %

39494
Marketo

9.93 %

33621
OptinMonster

7.95 %

26900
Leadfeeder

7.81 %

26451
Others

21.15 %

71610

Lead Generation Customers by Employee Size

The majority of Lead Generation category falls in the company size of 0 - 9 employees (80,350 companies), 20 - 49 employees (77,326 companies), 100 - 249 employees (31,267 companies).

Lead Generation Customers by Geography

Companies using Lead Generation technology software are majorly from the United States with 144,053 (65.11%), United Kingdom with 22,116 (10.00%), Canada with 11,911 (5.38%) customers respectively.

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Lead Generation Customers by Industry

Top industries that use Lead Generation for Professional Services (71,179), Technology (50,201), Retail and CPG (15,175).

Market Share for Top Lead Generation Technologies

Analyze the market share of popular Lead Generation technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	HubSpot Marketing Hub	140433	41.49
2	Pardot	39494	11.67
3	Marketo	33621	9.93
4	OptinMonster	26900	7.95
5	Leadfeeder	26451	7.81
6	Drift	18171	5.37
7	WordStream Advisor	13243	3.91
8	Pipedrive	12353	3.65
9	Leadinfo	6615	1.95
10	Sleeknote	5199	1.54
11	Albacross	4342	1.28
12	Uberflip	3263	0.96
13	Salesfusion	3049	0.90
14	PathFactory	909	0.27
15	VisitorTrack	577	0.17
16	Lead Liaison	531	0.16
17	Qualifio	491	0.15
18	Leadberry	437	0.13
19	Happierleads	407	0.12
20	LeadBoxer	338	0.10
21	Jumplead	238	0.07
22	Cognism	228	0.07
23	Envoke	215	0.06
24	CIENCE	160	0.05
25	Wheel of Popups	157	0.05
26	LeadsBridge	136	0.04
27	Digioh	106	0.03
28	Cliently	88	0.03
29	Vainu	61	0.02
30	EverString	46	0.01
31	Mr. E by EasyLeadz	39	0.01
32	hubsell	38	0.01
33	Akkroo	33	0.01
34	Growlabs	24	0.01
35	Martal Group	21	0.01
36	Visiblee	20	0.01
37	Lynkos	19	0.01
38	emfluence	17	0.01
39	DataLead	17	0.01
40	Data Axle Genie	8	0.00
41	Leadiro	6	0.00
42	SalesOptimize	5	0.00
43	LeadSift	3	0.00

Technology	Market share
HubSpot Marketing Hub	41.49 (%)
Pardot	11.67 (%)
Marketo	9.93 (%)
OptinMonster	7.95 (%)
Leadfeeder	7.81 (%)
Drift	5.37 (%)
WordStream Advisor	3.91 (%)
Pipedrive	3.65 (%)
Leadinfo	1.95 (%)
Sleeknote	1.54 (%)
Albacross	1.28 (%)
Uberflip	0.96 (%)
Salesfusion	0.90 (%)
PathFactory	0.27 (%)
VisitorTrack	0.17 (%)
Lead Liaison	0.16 (%)
Qualifio	0.15 (%)
Leadberry	0.13 (%)
Happierleads	0.12 (%)
LeadBoxer	0.10 (%)
Jumplead	0.07 (%)
Cognism	0.07 (%)
Envoke	0.06 (%)
CIENCE	0.05 (%)
Wheel of Popups	0.05 (%)
LeadsBridge	0.04 (%)
Digioh	0.03 (%)
Cliently	0.03 (%)
Vainu	0.02 (%)
EverString	0.01 (%)
Mr. E by EasyLeadz	0.01 (%)
hubsell	0.01 (%)
Akkroo	0.01 (%)
Growlabs	0.01 (%)
Martal Group	0.01 (%)
Visiblee	0.01 (%)
Lynkos	0.01 (%)
emfluence	0.01 (%)
DataLead	0.01 (%)
Data Axle Genie	0.00 (%)
Leadiro	0.00 (%)
SalesOptimize	0.00 (%)
LeadSift	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Lead Generation software market leaders?

Top leaders in the category for Lead Generation software are HubSpot Marketing Hub, Pardot, Marketo. Here, you can view a full list of Lead Generation tools in the market.

How many companies use Lead Generation software these days?

Around the world in 2023, over 264,884 companies are currently using one or more Lead Generation software. Out of these, there are 144,053 companies using Lead Generation tools that are originally from the United States .

Which company has the most significant market share in the Lead Generation software space?

The top few companies that have the most significant market share in the Lead Generation space are HubSpot Marketing Hub with 41.49 % of market share, and Pardot with 11.67 % of market share and Marketo with 9.93 % of market share . Check for other Lead Generation technologies market share here.