Lead Management

Gain market share and customer base information about the top Lead Management tracked by 6sense. Check out our list of Lead Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

171

Technologies Tracked

545971

Companies Tracked

12827

Movements

Categories related to Lead Management

Top 5 Lead Management technologies in 2023

Over 545,971 companies are using Lead Management tools. Salesforce CRM with 27.60% market share (150,693 customers), Pardot with 7.22% market share (39,440 customers), Marketo with 6.15% market share (33,600 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Salesforce CRM

27.60 %

150693
Pardot

7.22 %

39440
Marketo

6.15 %

33600
HubSpot CRM

5.14 %

28086
Leadfeeder

4.84 %

26441
Others

49.03 %

267711

Lead Management Customers by Employee Size

The majority of Lead Management category falls in the company size of 0 - 9 employees (136,495 companies), 20 - 49 employees (127,950 companies), 100 - 249 employees (60,950 companies).

Lead Management Customers by Geography

Companies using Lead Management technology software are majorly from the United States with 280,754 (68.29%), United Kingdom with 35,146 (8.55%), Canada with 21,273 (5.17%) customers respectively.

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Lead Management Customers by Industry

Top industries that use Lead Management for Professional Services (116,407), Technology (72,378), Retail and CPG (33,233).

Market Share for Top Lead Management Technologies

Analyze the market share of popular Lead Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Salesforce CRM	150693	27.60
2	Pardot	39440	7.22
3	Marketo	33600	6.15
4	HubSpot CRM	28086	5.14
5	Leadfeeder	26441	4.84
6	QuickBase	25459	4.66
7	MailMunch	23743	4.35
8	Airtable	22571	4.13
9	Zoho CRM	18631	3.41
10	Drift	18163	3.33
11	Infusionsoft	16463	3.02
12	SharpSpring	16072	2.94
13	WordStream Advisor	13214	2.42
14	Pipedrive	12315	2.26
15	monday.com	11443	2.10
16	Drip	7862	1.44
17	Freshsales	6934	1.27
18	Livestorm	6344	1.16
19	ConversionSweeper	5879	1.08
20	Autopilot	5876	1.08
21	Sleeknote	5191	0.95
22	SugarCRM	4719	0.86
23	Act-On	4522	0.83
24	Justuno	4409	0.81
25	Marketing 360	2587	0.47
26	WhatConverts	2538	0.46
27	SendX	1820	0.33
28	Survicate	1590	0.29
29	Scout	1564	0.29
30	Insightly	1278	0.23
31	Method:CRM	1202	0.22
32	Implisit	1087	0.20
33	amoCRM	940	0.17
34	Outreach	927	0.17
35	Hatchbuck	877	0.16
36	InTouch	829	0.15
37	LeadLander	827	0.15
38	EazeSales	813	0.15
39	Copper CRM	692	0.13
40	XANT (Formerly InsideSales)	658	0.12
41	Lumio	638	0.12
42	LeadsRx	638	0.12
43	InStream	577	0.11
44	VisitorTrack	576	0.11
45	Lead Liaison	532	0.10
46	Qualifio	490	0.09
47	Velocify Lead Manager	482	0.09
48	LeadFox	456	0.08
49	Vtiger CRM	441	0.08
50	Leadberry	438	0.08
51	Talisma	430	0.08
52	Practice Ignition	425	0.08
53	OnePageCRM	422	0.08
54	InsideView	421	0.08
55	Salesforce Data.com	418	0.08
56	Maximizer CRM	413	0.08
57	bpm'online marketing	408	0.07
58	bpm'online sales	408	0.07
59	GuestCentric	367	0.07
60	Nextiva	361	0.07
61	LeadSquared	356	0.07
62	Highrise CRM	354	0.06
63	LeadBoxer	338	0.06
64	Sellsy CRM	333	0.06
65	Mautic	295	0.05
66	Blitz	271	0.05
67	Tracks	257	0.05
68	WorkflowMax	255	0.05
69	Jumplead	236	0.04
70	Xactly Incent	233	0.04
71	TrackerRMS	223	0.04
72	Envoke	215	0.04
73	Close.io	197	0.04
74	Salesmate	184	0.03
75	Leadspace	183	0.03
76	noCRM.io	182	0.03
77	webCRM	147	0.03
78	Batchbook	140	0.03
79	Datanyze	140	0.03
80	ManyContacts	137	0.03
81	VanillaSoft	132	0.02
82	Tenfold	130	0.02
83	Ebsta	121	0.02
84	PipelineDeals	107	0.02
85	Digioh	106	0.02
86	SalesNexus	102	0.02
87	Favro	101	0.02
88	LeadExec	98	0.02
89	ZeroBounce	94	0.02
90	Viewbix	90	0.02
91	Cliently	89	0.02
92	Mintigo	89	0.02
93	Lead Center	86	0.02
94	ActiveConversion	86	0.02
95	LeadMaster	84	0.02
96	eTrigue	84	0.02
97	Membrain	81	0.01
98	ReachEdge	72	0.01
99	FullContact	68	0.01
100	PersistIQ	64	0.01
101	Funnel Science	63	0.01
102	Pipeliner CRM	62	0.01
103	Fliptop	57	0.01
104	Lucep	55	0.01
105	SalesSeek	52	0.01
106	Net-Results	52	0.01
107	Zurmo CRM	50	0.01
108	Genoo	47	0.01
109	karmaCRM	47	0.01
110	crmboost	43	0.01
111	FIVE CRM	42	0.01
112	Smith.ai Virtual Receptionists	39	0.01
113	Platformax	38	0.01
114	SalesRabbit	38	0.01
115	Radius	38	0.01
116	hubsell	37	0.01
117	Voiptime Cloud	37	0.01
118	TexAu	37	0.01
119	Tilkee	37	0.01
120	PUBLITRAC	35	0.01
121	TeamGram	35	0.01
122	Akkroo	33	0.01
123	ClinchPad	33	0.01
124	atEvent	32	0.01
125	NetProspex	31	0.01
126	Evercontact	30	0.01
127	Verse.io	29	0.01
128	GleanView	29	0.01
129	Sofon Guided Selling	28	0.01
130	LeadByte	28	0.01
131	Marketing Optimizer	25	0.00
132	Landslide CRM	25	0.00
133	LinkTrust	25	0.00
134	Salesforce Essentials	25	0.00
135	Colabo	25	0.00
136	InfoFlo	25	0.00
137	Growlabs	24	0.00
138	GoldMail	22	0.00
139	OptifiNow Sales Process Automation	21	0.00
140	Zuant	20	0.00
141	Visiblee	20	0.00
142	Whisbi	19	0.00
143	Exsalerate CRM	19	0.00
144	Less Annoying CRM	18	0.00
145	EverThere	18	0.00
146	emfluence	18	0.00
147	Bidspeed	18	0.00
148	Datananas	18	0.00
149	momencio	17	0.00
150	CompanyHub CRM	17	0.00
151	Adsoup Sales	15	0.00
152	Speak2Leads	11	0.00
153	SutiCRM	11	0.00
154	Artesian	9	0.00
155	InsideSalesBox	9	0.00
156	Mogo CRM	8	0.00
157	Infer	8	0.00
158	Lead Guerrilla	7	0.00
159	Gopher Leads	7	0.00
160	BigContacts	6	0.00
161	SanityOS	6	0.00
162	Leadiro	6	0.00
163	Ceboa	5	0.00
164	SalesOptimize	5	0.00
165	StarterCRM	5	0.00
166	Track My Leads	4	0.00
167	Aggregatur	4	0.00
168	LeadRocket	4	0.00
169	PX	3	0.00
170	Capsule	3	0.00
171	BuzzBoard	2	0.00

Technology	Market share
Salesforce CRM	27.60 (%)
Pardot	7.22 (%)
Marketo	6.15 (%)
HubSpot CRM	5.14 (%)
Leadfeeder	4.84 (%)
QuickBase	4.66 (%)
MailMunch	4.35 (%)
Airtable	4.13 (%)
Zoho CRM	3.41 (%)
Drift	3.33 (%)
Infusionsoft	3.02 (%)
SharpSpring	2.94 (%)
WordStream Advisor	2.42 (%)
Pipedrive	2.26 (%)
monday.com	2.10 (%)
Drip	1.44 (%)
Freshsales	1.27 (%)
Livestorm	1.16 (%)
ConversionSweeper	1.08 (%)
Autopilot	1.08 (%)
Sleeknote	0.95 (%)
SugarCRM	0.86 (%)
Act-On	0.83 (%)
Justuno	0.81 (%)
Marketing 360	0.47 (%)
WhatConverts	0.46 (%)
SendX	0.33 (%)
Survicate	0.29 (%)
Scout	0.29 (%)
Insightly	0.23 (%)
Method:CRM	0.22 (%)
Implisit	0.20 (%)
amoCRM	0.17 (%)
Outreach	0.17 (%)
Hatchbuck	0.16 (%)
InTouch	0.15 (%)
LeadLander	0.15 (%)
EazeSales	0.15 (%)
Copper CRM	0.13 (%)
XANT (Formerly InsideSales)	0.12 (%)
Lumio	0.12 (%)
LeadsRx	0.12 (%)
InStream	0.11 (%)
VisitorTrack	0.11 (%)
Lead Liaison	0.10 (%)
Qualifio	0.09 (%)
Velocify Lead Manager	0.09 (%)
LeadFox	0.08 (%)
Vtiger CRM	0.08 (%)
Leadberry	0.08 (%)
Talisma	0.08 (%)
Practice Ignition	0.08 (%)
OnePageCRM	0.08 (%)
InsideView	0.08 (%)
Salesforce Data.com	0.08 (%)
Maximizer CRM	0.08 (%)
bpm'online marketing	0.07 (%)
bpm'online sales	0.07 (%)
GuestCentric	0.07 (%)
Nextiva	0.07 (%)
LeadSquared	0.07 (%)
Highrise CRM	0.06 (%)
LeadBoxer	0.06 (%)
Sellsy CRM	0.06 (%)
Mautic	0.05 (%)
Blitz	0.05 (%)
Tracks	0.05 (%)
WorkflowMax	0.05 (%)
Jumplead	0.04 (%)
Xactly Incent	0.04 (%)
TrackerRMS	0.04 (%)
Envoke	0.04 (%)
Close.io	0.04 (%)
Salesmate	0.03 (%)
Leadspace	0.03 (%)
noCRM.io	0.03 (%)
webCRM	0.03 (%)
Batchbook	0.03 (%)
Datanyze	0.03 (%)
ManyContacts	0.03 (%)
VanillaSoft	0.02 (%)
Tenfold	0.02 (%)
Ebsta	0.02 (%)
PipelineDeals	0.02 (%)
Digioh	0.02 (%)
SalesNexus	0.02 (%)
Favro	0.02 (%)
LeadExec	0.02 (%)
ZeroBounce	0.02 (%)
Viewbix	0.02 (%)
Cliently	0.02 (%)
Mintigo	0.02 (%)
Lead Center	0.02 (%)
ActiveConversion	0.02 (%)
LeadMaster	0.02 (%)
eTrigue	0.02 (%)
Membrain	0.01 (%)
ReachEdge	0.01 (%)
FullContact	0.01 (%)
PersistIQ	0.01 (%)
Funnel Science	0.01 (%)
Pipeliner CRM	0.01 (%)
Fliptop	0.01 (%)
Lucep	0.01 (%)
SalesSeek	0.01 (%)
Net-Results	0.01 (%)
Zurmo CRM	0.01 (%)
Genoo	0.01 (%)
karmaCRM	0.01 (%)
crmboost	0.01 (%)
FIVE CRM	0.01 (%)
Smith.ai Virtual Receptionists	0.01 (%)
Platformax	0.01 (%)
SalesRabbit	0.01 (%)
Radius	0.01 (%)
hubsell	0.01 (%)
Voiptime Cloud	0.01 (%)
TexAu	0.01 (%)
Tilkee	0.01 (%)
PUBLITRAC	0.01 (%)
TeamGram	0.01 (%)
Akkroo	0.01 (%)
ClinchPad	0.01 (%)
atEvent	0.01 (%)
NetProspex	0.01 (%)
Evercontact	0.01 (%)
Verse.io	0.01 (%)
GleanView	0.01 (%)
Sofon Guided Selling	0.01 (%)
LeadByte	0.01 (%)
Marketing Optimizer	0.00 (%)
Landslide CRM	0.00 (%)
LinkTrust	0.00 (%)
Salesforce Essentials	0.00 (%)
Colabo	0.00 (%)
InfoFlo	0.00 (%)
Growlabs	0.00 (%)
GoldMail	0.00 (%)
OptifiNow Sales Process Automation	0.00 (%)
Zuant	0.00 (%)
Visiblee	0.00 (%)
Whisbi	0.00 (%)
Exsalerate CRM	0.00 (%)
Less Annoying CRM	0.00 (%)
EverThere	0.00 (%)
emfluence	0.00 (%)
Bidspeed	0.00 (%)
Datananas	0.00 (%)
momencio	0.00 (%)
CompanyHub CRM	0.00 (%)
Adsoup Sales	0.00 (%)
Speak2Leads	0.00 (%)
SutiCRM	0.00 (%)
Artesian	0.00 (%)
InsideSalesBox	0.00 (%)
Mogo CRM	0.00 (%)
Infer	0.00 (%)
Lead Guerrilla	0.00 (%)
Gopher Leads	0.00 (%)
BigContacts	0.00 (%)
SanityOS	0.00 (%)
Leadiro	0.00 (%)
Ceboa	0.00 (%)
SalesOptimize	0.00 (%)
StarterCRM	0.00 (%)
Track My Leads	0.00 (%)
Aggregatur	0.00 (%)
LeadRocket	0.00 (%)
PX	0.00 (%)
Capsule	0.00 (%)
BuzzBoard	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Lead Management software market leaders?

Top leaders in the category for Lead Management software are Salesforce CRM, Pardot, Marketo. Here, you can view a full list of Lead Management tools in the market.

How many companies use Lead Management software these days?

Around the world in 2023, over 480,208 companies are currently using one or more Lead Management software. Out of these, there are 280,754 companies using Lead Management tools that are originally from the United States .

Which company has the most significant market share in the Lead Management software space?

The top few companies that have the most significant market share in the Lead Management space are Salesforce CRM with 27.60 % of market share, and Pardot with 7.22 % of market share and Marketo with 6.15 % of market share . Check for other Lead Management technologies market share here.