Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics tracked by 6sense. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

404221

Companies Tracked

3404

Movements

Categories related to Marketing Analytics

Top 5 Marketing Analytics technologies in 2023

Over 404,221 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 34.74% market share (140,428 customers), Pardot with 9.77% market share (39,485 customers), Mixpanel with 9.50% market share (38,386 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
HubSpot Marketing Hub

34.74 %

140428
Pardot

9.77 %

39485
Mixpanel

9.50 %

38386
Marketo

8.31 %

33600
Campaign Monitor

7.07 %

28564
Others

30.62 %

123758

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (1,939,343 companies), 20 - 49 employees (984,418 companies), 10 - 19 employees (481,250 companies).

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 1,796,166 (51.25%), United Kingdom with 412,780 (11.78%), Germany with 342,594 (9.77%) customers respectively.

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Professional Services (89,034), Technology (54,471), Retail and CPG (22,524).

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	HubSpot Marketing Hub	140428	34.74
2	Pardot	39485	9.77
3	Mixpanel	38386	9.50
4	Marketo	33600	8.31
5	Campaign Monitor	28564	7.07
6	HeapAnalytics	17891	4.43
7	Sprout Social	15913	3.94
8	SEMrush	15837	3.92
9	Sumo	15298	3.78
10	Looker	5719	1.41
11	LiveRamp	5545	1.37
12	Demandbase	4722	1.17
13	Oracle BlueKai	3351	0.83
14	Bizible	2930	0.72
15	Cxense Insight	2740	0.68
16	Instapage	2663	0.66
17	Kissmetrics	2649	0.66
18	Kentico	2492	0.62
19	Bounce Exchange	2411	0.60
20	Zoho Reports	2348	0.58
21	Sailthru	2189	0.54
22	Marquis	2023	0.50
23	SE Ranking	1799	0.45
24	Fivetran	1630	0.40
25	Sisense	1347	0.33
26	Google Analytics 360	1146	0.28
27	Newscred	1011	0.25
28	Iterable	945	0.23
29	Sendible	652	0.16
30	Klipfolio	591	0.15
31	Admetrics	539	0.13
32	IBM Watson Marketing	537	0.13
33	Qualifio	491	0.12
34	Localytics	476	0.12
35	InsideView	421	0.10
36	Kapost	399	0.10
37	Percolate	351	0.09
38	Clarabridge	345	0.09
39	LeadBoxer	338	0.08
40	Pico	336	0.08
41	Chartio	301	0.07
42	Brand24	267	0.07
43	ClickMeter	241	0.06
44	Birst	214	0.05
45	Bizo	191	0.05
46	Tealium IQ	182	0.05
47	InsightSquared	179	0.04
48	Oktopost	168	0.04
49	Voluum	167	0.04
50	Juicebox	163	0.04
51	TapClicks	143	0.04
52	Beckon	138	0.03
53	Appsee Mobile Analytics	134	0.03
54	Adomik	130	0.03
55	Locowise	124	0.03
56	Adverity	115	0.03
57	ReportGarden	91	0.02
58	Mintigo	89	0.02
59	wywy	67	0.02
60	Callcap	58	0.01
61	Fliptop	57	0.01
62	SalesSeek	52	0.01
63	AgencyAnalytics	46	0.01
64	DemandJump	45	0.01
65	Pyze	39	0.01
66	Improvado	37	0.01
67	AdStage	37	0.01
68	Swiftype Site Search	32	0.01
69	Horsefly	22	0.01
70	OptiMine	21	0.01
71	SimilarWeb PRO	21	0.01
72	EverThere	20	0.00
73	emfluence	17	0.00
74	Origami Logic	16	0.00
75	Avarea Analytics for Marketing	16	0.00
76	MonkeyData	16	0.00
77	Slemma	6	0.00
78	Newlytics	4	0.00
79	Trust Insights	3	0.00
80	IBM Watson Marketing Insights	3	0.00
81	Commerce Sciences	3	0.00
82	TCS HOBS	3	0.00
83	AD-Pure	3	0.00
84	BuzzBoard	2	0.00

Technology	Market share
HubSpot Marketing Hub	34.74 (%)
Pardot	9.77 (%)
Mixpanel	9.50 (%)
Marketo	8.31 (%)
Campaign Monitor	7.07 (%)
HeapAnalytics	4.43 (%)
Sprout Social	3.94 (%)
SEMrush	3.92 (%)
Sumo	3.78 (%)
Looker	1.41 (%)
LiveRamp	1.37 (%)
Demandbase	1.17 (%)
Oracle BlueKai	0.83 (%)
Bizible	0.72 (%)
Cxense Insight	0.68 (%)
Instapage	0.66 (%)
Kissmetrics	0.66 (%)
Kentico	0.62 (%)
Bounce Exchange	0.60 (%)
Zoho Reports	0.58 (%)
Sailthru	0.54 (%)
Marquis	0.50 (%)
SE Ranking	0.45 (%)
Fivetran	0.40 (%)
Sisense	0.33 (%)
Google Analytics 360	0.28 (%)
Newscred	0.25 (%)
Iterable	0.23 (%)
Sendible	0.16 (%)
Klipfolio	0.15 (%)
Admetrics	0.13 (%)
IBM Watson Marketing	0.13 (%)
Qualifio	0.12 (%)
Localytics	0.12 (%)
InsideView	0.10 (%)
Kapost	0.10 (%)
Percolate	0.09 (%)
Clarabridge	0.09 (%)
LeadBoxer	0.08 (%)
Pico	0.08 (%)
Chartio	0.07 (%)
Brand24	0.07 (%)
ClickMeter	0.06 (%)
Birst	0.05 (%)
Bizo	0.05 (%)
Tealium IQ	0.05 (%)
InsightSquared	0.04 (%)
Oktopost	0.04 (%)
Voluum	0.04 (%)
Juicebox	0.04 (%)
TapClicks	0.04 (%)
Beckon	0.03 (%)
Appsee Mobile Analytics	0.03 (%)
Adomik	0.03 (%)
Locowise	0.03 (%)
Adverity	0.03 (%)
ReportGarden	0.02 (%)
Mintigo	0.02 (%)
wywy	0.02 (%)
Callcap	0.01 (%)
Fliptop	0.01 (%)
SalesSeek	0.01 (%)
AgencyAnalytics	0.01 (%)
DemandJump	0.01 (%)
Pyze	0.01 (%)
Improvado	0.01 (%)
AdStage	0.01 (%)
Swiftype Site Search	0.01 (%)
Horsefly	0.01 (%)
OptiMine	0.01 (%)
SimilarWeb PRO	0.01 (%)
EverThere	0.00 (%)
emfluence	0.00 (%)
Origami Logic	0.00 (%)
Avarea Analytics for Marketing	0.00 (%)
MonkeyData	0.00 (%)
Slemma	0.00 (%)
Newlytics	0.00 (%)
Trust Insights	0.00 (%)
IBM Watson Marketing Insights	0.00 (%)
Commerce Sciences	0.00 (%)
TCS HOBS	0.00 (%)
AD-Pure	0.00 (%)
BuzzBoard	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Analytics software market leaders?

Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Pardot, Mixpanel. Here, you can view a full list of Marketing Analytics tools in the market.

How many companies use Marketing Analytics software these days?

Around the world in 2023, over 4,367,569 companies are currently using one or more Marketing Analytics software. Out of these, there are 1,796,166 companies using Marketing Analytics tools that are originally from the United States .

Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 34.74 % of market share, and Pardot with 9.77 % of market share and Mixpanel with 9.50 % of market share . Check for other Marketing Analytics technologies market share here.