Online Marketing

Gain market share and customer base information about the top Online Marketing tracked by 6sense. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

168

Technologies Tracked

1534895

Companies Tracked

10264

Movements

Categories related to Online Marketing

Top 5 Online Marketing technologies in 2023

Over 1,534,895 companies are using Online Marketing tools. MailChimp with 42.63% market share (654,300 customers), HubSpot Marketing Hub with 9.15% market share (140,429 customers), Klaviyo with 6.19% market share (95,027 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
MailChimp

42.63 %

654300
HubSpot Marketing Hub

9.15 %

140429
Klaviyo

6.19 %

95027
Intercom

4.89 %

75074
Adobe Marketing Cloud

4.85 %

74476
Others

32.29 %

495589

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (552,350 companies), 20 - 49 employees (318,807 companies), 10 - 19 employees (123,334 companies).

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 690,918 (62.86%), United Kingdom with 117,838 (10.72%), Canada with 63,110 (5.74%) customers respectively.

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Professional Services (336,655), Retail and CPG (142,172), Technology (116,797).

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	MailChimp	654300	42.63
2	HubSpot Marketing Hub	140429	9.15
3	Klaviyo	95027	6.19
4	Intercom	75074	4.89
5	Adobe Marketing Cloud	74476	4.85
6	ActiveCampaign	55558	3.62
7	AdRoll	45756	2.98
8	MyTime	41897	2.73
9	Pardot	39459	2.57
10	Marketo	33618	2.19
11	ComScore	26312	1.71
12	Vidyard	24624	1.60
13	MailerLite	24328	1.58
14	MailMunch	23719	1.55
15	Drift	18172	1.18
16	Infusionsoft	16465	1.07
17	SharpSpring	16071	1.05
18	WordStream Advisor	13232	0.86
19	Ceros	7866	0.51
20	Drip	7865	0.51
21	GetResponse	6852	0.45
22	iContact Email Marketing	6146	0.40
23	Autopilot	5877	0.38
24	Sleeknote	5187	0.34
25	Wisepops	4938	0.32
26	Workfront	4552	0.30
27	Act-On	4530	0.30
28	Qzzr	4126	0.27
29	Benchmark Email	3940	0.26
30	Salesfusion	3039	0.20
31	Bizible	2932	0.19
32	Instapage	2670	0.17
33	Marketing 360	2587	0.17
34	Omnisend	2558	0.17
35	Sailthru	2193	0.14
36	Wishpond	2156	0.14
37	NiceJob	1951	0.13
38	Compete	1830	0.12
39	dotmailer	1818	0.12
40	Moosend	1749	0.11
41	Exponea	1680	0.11
42	Bronto Marketing Platform	1389	0.09
43	Campaigner	1365	0.09
44	iZooto	1219	0.08
45	ActiveDEMAND	1168	0.08
46	Picreel	1008	0.07
47	Newscred	1006	0.07
48	Iterable	944	0.06
49	Upsales CRM	928	0.06
50	Hatchbuck	880	0.06
51	LeadLander	825	0.05
52	Appforma	692	0.05
53	LeadsRx	638	0.04
54	VisitorTrack	577	0.04
55	Lead Liaison	531	0.03
56	ActiveTrail	497	0.03
57	Localytics	477	0.03
58	LeadFox	456	0.03
59	Leadberry	437	0.03
60	Sarbacane	424	0.03
61	OutboundEngine	420	0.03
62	bpm'online marketing	406	0.03
63	Hitwise	394	0.03
64	Nextiva	362	0.02
65	LeadSquared	356	0.02
66	Batch	351	0.02
67	Percolate	349	0.02
68	eSputnik	346	0.02
69	ContactPigeon	319	0.02
70	Silverpop	306	0.02
71	Dealer.com	301	0.02
72	Mautic	296	0.02
73	Pure360	290	0.02
74	Blitz	273	0.02
75	ShippingEasy	268	0.02
76	Bannerflow	265	0.02
77	Web.com	262	0.02
78	Jumplead	239	0.02
79	GreenRope	234	0.02
80	Envoke	215	0.01
81	Kompyte	209	0.01
82	BrandMaker	200	0.01
83	Carts Guru	192	0.01
84	Delivra	181	0.01
85	Affise	179	0.01
86	SimplyCast	178	0.01
87	MOBIT	173	0.01
88	Wigzo	157	0.01
89	Wheel of Popups	157	0.01
90	idomoo	142	0.01
91	Tenfold	130	0.01
92	GoBig, Inc.	121	0.01
93	PushAd	119	0.01
94	Evolvin Agency Software	112	0.01
95	JangoMail	110	0.01
96	GrooveJar	107	0.01
97	Digioh	106	0.01
98	UserEngage	104	0.01
99	SalesNexus	102	0.01
100	Personyze	102	0.01
101	SALESmanago Marketing Automation	100	0.01
102	Xtremepush	98	0.01
103	Mailigen	96	0.01
104	SnapApp	90	0.01
105	Mintigo	89	0.01
106	eClincher	87	0.01
107	Skyword	86	0.01
108	ActiveConversion	86	0.01
109	Qwaya	86	0.01
110	FunnelMaker	85	0.01
111	Optmyzr	85	0.01
112	eTrigue	84	0.01
113	Voucherify	84	0.01
114	Mailify	75	0.00
115	Yodle	74	0.00
116	Fresh Relevance	73	0.00
117	Reachdesk	68	0.00
118	Propago	63	0.00
119	Authoritas	62	0.00
120	ConnectAndSell	52	0.00
121	SalesSeek	51	0.00
122	Net-Results	51	0.00
123	Colibri SEO	47	0.00
124	Genoo	47	0.00
125	EverString	46	0.00
126	AgencyAnalytics	46	0.00
127	Zaius	44	0.00
128	Usermind	40	0.00
129	Wired Plus	39	0.00
130	hubsell	39	0.00
131	Pyze	39	0.00
132	Radius	38	0.00
133	HitPath	34	0.00
134	On Brand	32	0.00
135	atEvent	32	0.00
136	Katabat	31	0.00
137	DOTS Lead Validation	29	0.00
138	GleanView	29	0.00
139	LeadByte	28	0.00
140	Experiture	27	0.00
141	Marketing Optimizer	25	0.00
142	Captavi Platform	25	0.00
143	Kutenda	25	0.00
144	Colabo	25	0.00
145	Real Magnet	24	0.00
146	OptiMine	21	0.00
147	SimilarWeb PRO	21	0.00
148	EverThere	20	0.00
149	Pleisty	17	0.00
150	Retainly	17	0.00
151	emfluence	17	0.00
152	Direct Mail Manager	13	0.00
153	SalesPanda	13	0.00
154	OpenBack	11	0.00
155	SutiCRM	11	0.00
156	Pixability	10	0.00
157	MoonMail	10	0.00
158	Infer	8	0.00
159	Lead Guerrilla	7	0.00
160	Gold Lasso	5	0.00
161	LeadRocket	4	0.00
162	IdealPath	4	0.00
163	Geotoko	4	0.00
164	Pixelshop	3	0.00
165	WinningWare QuickLaunch	3	0.00
166	AD-Pure	3	0.00
167	G2 Marketing Solutions	2	0.00
168	BuzzBoard	2	0.00

Technology	Market share
MailChimp	42.63 (%)
HubSpot Marketing Hub	9.15 (%)
Klaviyo	6.19 (%)
Intercom	4.89 (%)
Adobe Marketing Cloud	4.85 (%)
ActiveCampaign	3.62 (%)
AdRoll	2.98 (%)
MyTime	2.73 (%)
Pardot	2.57 (%)
Marketo	2.19 (%)
ComScore	1.71 (%)
Vidyard	1.60 (%)
MailerLite	1.58 (%)
MailMunch	1.55 (%)
Drift	1.18 (%)
Infusionsoft	1.07 (%)
SharpSpring	1.05 (%)
WordStream Advisor	0.86 (%)
Ceros	0.51 (%)
Drip	0.51 (%)
GetResponse	0.45 (%)
iContact Email Marketing	0.40 (%)
Autopilot	0.38 (%)
Sleeknote	0.34 (%)
Wisepops	0.32 (%)
Workfront	0.30 (%)
Act-On	0.30 (%)
Qzzr	0.27 (%)
Benchmark Email	0.26 (%)
Salesfusion	0.20 (%)
Bizible	0.19 (%)
Instapage	0.17 (%)
Marketing 360	0.17 (%)
Omnisend	0.17 (%)
Sailthru	0.14 (%)
Wishpond	0.14 (%)
NiceJob	0.13 (%)
Compete	0.12 (%)
dotmailer	0.12 (%)
Moosend	0.11 (%)
Exponea	0.11 (%)
Bronto Marketing Platform	0.09 (%)
Campaigner	0.09 (%)
iZooto	0.08 (%)
ActiveDEMAND	0.08 (%)
Picreel	0.07 (%)
Newscred	0.07 (%)
Iterable	0.06 (%)
Upsales CRM	0.06 (%)
Hatchbuck	0.06 (%)
LeadLander	0.05 (%)
Appforma	0.05 (%)
LeadsRx	0.04 (%)
VisitorTrack	0.04 (%)
Lead Liaison	0.03 (%)
ActiveTrail	0.03 (%)
Localytics	0.03 (%)
LeadFox	0.03 (%)
Leadberry	0.03 (%)
Sarbacane	0.03 (%)
OutboundEngine	0.03 (%)
bpm'online marketing	0.03 (%)
Hitwise	0.03 (%)
Nextiva	0.02 (%)
LeadSquared	0.02 (%)
Batch	0.02 (%)
Percolate	0.02 (%)
eSputnik	0.02 (%)
ContactPigeon	0.02 (%)
Silverpop	0.02 (%)
Dealer.com	0.02 (%)
Mautic	0.02 (%)
Pure360	0.02 (%)
Blitz	0.02 (%)
ShippingEasy	0.02 (%)
Bannerflow	0.02 (%)
Web.com	0.02 (%)
Jumplead	0.02 (%)
GreenRope	0.02 (%)
Envoke	0.01 (%)
Kompyte	0.01 (%)
BrandMaker	0.01 (%)
Carts Guru	0.01 (%)
Delivra	0.01 (%)
Affise	0.01 (%)
SimplyCast	0.01 (%)
MOBIT	0.01 (%)
Wigzo	0.01 (%)
Wheel of Popups	0.01 (%)
idomoo	0.01 (%)
Tenfold	0.01 (%)
GoBig, Inc.	0.01 (%)
PushAd	0.01 (%)
Evolvin Agency Software	0.01 (%)
JangoMail	0.01 (%)
GrooveJar	0.01 (%)
Digioh	0.01 (%)
UserEngage	0.01 (%)
SalesNexus	0.01 (%)
Personyze	0.01 (%)
SALESmanago Marketing Automation	0.01 (%)
Xtremepush	0.01 (%)
Mailigen	0.01 (%)
SnapApp	0.01 (%)
Mintigo	0.01 (%)
eClincher	0.01 (%)
Skyword	0.01 (%)
ActiveConversion	0.01 (%)
Qwaya	0.01 (%)
FunnelMaker	0.01 (%)
Optmyzr	0.01 (%)
eTrigue	0.01 (%)
Voucherify	0.01 (%)
Mailify	0.00 (%)
Yodle	0.00 (%)
Fresh Relevance	0.00 (%)
Reachdesk	0.00 (%)
Propago	0.00 (%)
Authoritas	0.00 (%)
ConnectAndSell	0.00 (%)
SalesSeek	0.00 (%)
Net-Results	0.00 (%)
Colibri SEO	0.00 (%)
Genoo	0.00 (%)
EverString	0.00 (%)
AgencyAnalytics	0.00 (%)
Zaius	0.00 (%)
Usermind	0.00 (%)
Wired Plus	0.00 (%)
hubsell	0.00 (%)
Pyze	0.00 (%)
Radius	0.00 (%)
HitPath	0.00 (%)
On Brand	0.00 (%)
atEvent	0.00 (%)
Katabat	0.00 (%)
DOTS Lead Validation	0.00 (%)
GleanView	0.00 (%)
LeadByte	0.00 (%)
Experiture	0.00 (%)
Marketing Optimizer	0.00 (%)
Captavi Platform	0.00 (%)
Kutenda	0.00 (%)
Colabo	0.00 (%)
Real Magnet	0.00 (%)
OptiMine	0.00 (%)
SimilarWeb PRO	0.00 (%)
EverThere	0.00 (%)
Pleisty	0.00 (%)
Retainly	0.00 (%)
emfluence	0.00 (%)
Direct Mail Manager	0.00 (%)
SalesPanda	0.00 (%)
OpenBack	0.00 (%)
SutiCRM	0.00 (%)
Pixability	0.00 (%)
MoonMail	0.00 (%)
Infer	0.00 (%)
Lead Guerrilla	0.00 (%)
Gold Lasso	0.00 (%)
LeadRocket	0.00 (%)
IdealPath	0.00 (%)
Geotoko	0.00 (%)
Pixelshop	0.00 (%)
WinningWare QuickLaunch	0.00 (%)
AD-Pure	0.00 (%)
G2 Marketing Solutions	0.00 (%)
BuzzBoard	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, HubSpot Marketing Hub, Klaviyo. Here, you can view a full list of Online Marketing tools in the market.

How many companies use Online Marketing software these days?

Around the world in 2023, over 1,305,452 companies are currently using one or more Online Marketing software. Out of these, there are 690,918 companies using Online Marketing tools that are originally from the United States .

Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.63 % of market share, and HubSpot Marketing Hub with 9.15 % of market share and Klaviyo with 6.19 % of market share . Check for other Online Marketing technologies market share here.