Social Media

Gain market share and customer base information about the top Social Media tracked by 6sense. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

125

Technologies Tracked

8885725

Companies Tracked

27956

Movements

Categories related to Social Media

Top 5 Social Media technologies in 2023

Over 8,885,725 companies are using Social Media tools. Twitter with 70.83% market share (6,293,728 customers), Facebook with 15.40% market share (1,368,300 customers), Instagram with 4.61% market share (409,278 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Twitter

70.83 %

6293728
Facebook

15.40 %

1368300
Instagram

4.61 %

409278
TikTok

3.18 %

282476
HubSpot Marketing Hub

1.58 %

140536
Others

4.40 %

391407

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (5,307,762 companies), 20 - 49 employees (2,520,797 companies), 10 - 19 employees (1,121,102 companies).

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5,481,982 (59.53%), United Kingdom with 1,042,168 (11.32%), Germany with 477,535 (5.19%) customers respectively.

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Social Media Customers by Industry

Top industries that use Social Media for Professional Services (1,660,888), Retail and CPG (578,087), Technology (412,058).

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Twitter	6293728	70.83
2	Facebook	1368300	15.40
3	Instagram	409278	4.61
4	TikTok	282476	3.18
5	HubSpot Marketing Hub	140536	1.58
6	Adobe Marketing Cloud	74437	0.84
7	Ahrefs	35749	0.40
8	Marketo	33653	0.38
9	Agile CRM	32710	0.37
10	Hootsuite	28155	0.32
11	uStudio	24037	0.27
12	Yotpo	23940	0.27
13	Sprout Social	15970	0.18
14	Salesforce Marketing Cloud	13434	0.15
15	OneAll	12939	0.15
16	monday.com	11331	0.13
17	Cision	7005	0.08
18	iContact Email Marketing	6140	0.07
19	SocialFlow	5071	0.06
20	Justuno	4408	0.05
21	Buffer	4167	0.05
22	Qzzr	4131	0.05
23	Meltwater	3855	0.04
24	Sprinklr	2550	0.03
25	Universe	2541	0.03
26	Marketing 360	2538	0.03
27	Kentico	2489	0.03
28	TweetDeck	2264	0.03
29	Wishpond	2159	0.02
30	Zoho Social	2003	0.02
31	Powtoon	1976	0.02
32	NiceJob	1950	0.02
33	Crimson Hexagon	1872	0.02
34	Stackla	1853	0.02
35	Tagboard	1768	0.02
36	GetSocial	1387	0.02
37	Brandwatch	1361	0.02
38	Synup	1218	0.01
39	Perch	1184	0.01
40	LinkedIn Premium	1062	0.01
41	LoginRadius	1051	0.01
42	Newscred	1011	0.01
43	BuzzSumo	954	0.01
44	Uscreen	913	0.01
45	Lithium	839	0.01
46	SocialEngine Cloud	823	0.01
47	Sendible	656	0.01
48	NetBase	649	0.01
49	TINT	630	0.01
50	Clubhouse	598	0.01
51	Spredfast	536	0.01
52	Mention	501	0.01
53	Qualifio	492	0.01
54	Agorapulse	486	0.01
55	Janrain	478	0.01
56	Easypromos	442	0.00
57	Marin Software	368	0.00
58	StoreYa	357	0.00
59	Percolate	350	0.00
60	Simply Measured	336	0.00
61	BuzzStream	326	0.00
62	ONEsite	303	0.00
63	Clarabridge CX Social	278	0.00
64	Falcon.io	257	0.00
65	CoSchedule	250	0.00
66	Apptus	247	0.00
67	Jumplead	239	0.00
68	Kompyte	210	0.00
69	Acquisio	178	0.00
70	Oktopost	168	0.00
71	Cortex	165	0.00
72	NUVI	164	0.00
73	TapClicks	144	0.00
74	ReviewTrackers	139	0.00
75	LeadsBridge	136	0.00
76	Sniply	127	0.00
77	Locowise	124	0.00
78	GoBig, Inc.	121	0.00
79	Digitaleo	118	0.00
80	Zoomph	114	0.00
81	Audiense	105	0.00
82	Hearsay Social	103	0.00
83	quintly	94	0.00
84	Hashtag'd	92	0.00
85	Viraltag	91	0.00
86	Viewbix	90	0.00
87	eClincher	87	0.00
88	Qwaya	86	0.00
89	Driftrock Flow	83	0.00
90	Yodle	76	0.00
91	Sked Social	70	0.00
92	Bottlenose	65	0.00
93	Tour Builder	65	0.00
94	Digital Air Strike	55	0.00
95	SalesSeek	52	0.00
96	Zuberance	51	0.00
97	SocialPilot	51	0.00
98	PromoRepublic	47	0.00
99	AgencyAnalytics	46	0.00
100	Kontentino	40	0.00
101	AdStage	38	0.00
102	InfoCaptor Dashboard	37	0.00
103	Mediatoolkit	33	0.00
104	SocialOomph	29	0.00
105	Awario	27	0.00
106	Aitarget	19	0.00
107	MavSocial	18	0.00
108	Send Social Media	18	0.00
109	emfluence	17	0.00
110	inboundli	16	0.00
111	CrowdControlHQ	14	0.00
112	Post Planner	12	0.00
113	Hopper	12	0.00
114	Reputology	11	0.00
115	ATOMIZED	10	0.00
116	Storefront Social	10	0.00
117	SMhack	9	0.00
118	Social Ads Tool	9	0.00
119	Allin1Social	8	0.00
120	ProWorkflow	7	0.00
121	POSTOPLAN	5	0.00
122	IdealPath	4	0.00
123	Geotoko	4	0.00
124	LeadSift	3	0.00
125	Pixelshop	3	0.00

Technology	Market share
Twitter	70.83 (%)
Facebook	15.40 (%)
Instagram	4.61 (%)
TikTok	3.18 (%)
HubSpot Marketing Hub	1.58 (%)
Adobe Marketing Cloud	0.84 (%)
Ahrefs	0.40 (%)
Marketo	0.38 (%)
Agile CRM	0.37 (%)
Hootsuite	0.32 (%)
uStudio	0.27 (%)
Yotpo	0.27 (%)
Sprout Social	0.18 (%)
Salesforce Marketing Cloud	0.15 (%)
OneAll	0.15 (%)
monday.com	0.13 (%)
Cision	0.08 (%)
iContact Email Marketing	0.07 (%)
SocialFlow	0.06 (%)
Justuno	0.05 (%)
Buffer	0.05 (%)
Qzzr	0.05 (%)
Meltwater	0.04 (%)
Sprinklr	0.03 (%)
Universe	0.03 (%)
Marketing 360	0.03 (%)
Kentico	0.03 (%)
TweetDeck	0.03 (%)
Wishpond	0.02 (%)
Zoho Social	0.02 (%)
Powtoon	0.02 (%)
NiceJob	0.02 (%)
Crimson Hexagon	0.02 (%)
Stackla	0.02 (%)
Tagboard	0.02 (%)
GetSocial	0.02 (%)
Brandwatch	0.02 (%)
Synup	0.01 (%)
Perch	0.01 (%)
LinkedIn Premium	0.01 (%)
LoginRadius	0.01 (%)
Newscred	0.01 (%)
BuzzSumo	0.01 (%)
Uscreen	0.01 (%)
Lithium	0.01 (%)
SocialEngine Cloud	0.01 (%)
Sendible	0.01 (%)
NetBase	0.01 (%)
TINT	0.01 (%)
Clubhouse	0.01 (%)
Spredfast	0.01 (%)
Mention	0.01 (%)
Qualifio	0.01 (%)
Agorapulse	0.01 (%)
Janrain	0.01 (%)
Easypromos	0.00 (%)
Marin Software	0.00 (%)
StoreYa	0.00 (%)
Percolate	0.00 (%)
Simply Measured	0.00 (%)
BuzzStream	0.00 (%)
ONEsite	0.00 (%)
Clarabridge CX Social	0.00 (%)
Falcon.io	0.00 (%)
CoSchedule	0.00 (%)
Apptus	0.00 (%)
Jumplead	0.00 (%)
Kompyte	0.00 (%)
Acquisio	0.00 (%)
Oktopost	0.00 (%)
Cortex	0.00 (%)
NUVI	0.00 (%)
TapClicks	0.00 (%)
ReviewTrackers	0.00 (%)
LeadsBridge	0.00 (%)
Sniply	0.00 (%)
Locowise	0.00 (%)
GoBig, Inc.	0.00 (%)
Digitaleo	0.00 (%)
Zoomph	0.00 (%)
Audiense	0.00 (%)
Hearsay Social	0.00 (%)
quintly	0.00 (%)
Hashtag'd	0.00 (%)
Viraltag	0.00 (%)
Viewbix	0.00 (%)
eClincher	0.00 (%)
Qwaya	0.00 (%)
Driftrock Flow	0.00 (%)
Yodle	0.00 (%)
Sked Social	0.00 (%)
Bottlenose	0.00 (%)
Tour Builder	0.00 (%)
Digital Air Strike	0.00 (%)
SalesSeek	0.00 (%)
Zuberance	0.00 (%)
SocialPilot	0.00 (%)
PromoRepublic	0.00 (%)
AgencyAnalytics	0.00 (%)
Kontentino	0.00 (%)
AdStage	0.00 (%)
InfoCaptor Dashboard	0.00 (%)
Mediatoolkit	0.00 (%)
SocialOomph	0.00 (%)
Awario	0.00 (%)
Aitarget	0.00 (%)
MavSocial	0.00 (%)
Send Social Media	0.00 (%)
emfluence	0.00 (%)
inboundli	0.00 (%)
CrowdControlHQ	0.00 (%)
Post Planner	0.00 (%)
Hopper	0.00 (%)
Reputology	0.00 (%)
ATOMIZED	0.00 (%)
Storefront Social	0.00 (%)
SMhack	0.00 (%)
Social Ads Tool	0.00 (%)
Allin1Social	0.00 (%)
ProWorkflow	0.00 (%)
POSTOPLAN	0.00 (%)
IdealPath	0.00 (%)
Geotoko	0.00 (%)
LeadSift	0.00 (%)
Pixelshop	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.

How many companies use Social Media software these days?

Around the world in 2023, over 11,158,978 companies are currently using one or more Social Media software. Out of these, there are 5,481,982 companies using Social Media tools that are originally from the United States .

Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 70.83 % of market share, and Facebook with 15.40 % of market share and Instagram with 4.61 % of market share . Check for other Social Media technologies market share here.