Tag Management

Gain market share and customer base information about the top Tag Management tracked by 6sense. Check out our list of Tag Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

4393840

Companies Tracked

7666

Movements

Categories related to Tag Management

Top 5 Tag Management technologies in 2023

Over 4,393,840 companies are using Tag Management tools. Google Tag Manager with 85.76% market share (3,768,245 customers), AddThis with 8.93% market share (392,383 customers), Tealium with 2.10% market share (92,412 customers),

Market Share Market share data is calculated based on the organizations identified and tracked in the 6sense database.

Customers
Google Tag Manager

85.76 %

3768245
AddThis

8.93 %

392383
Tealium

2.10 %

92412
Tealium iQ Tag Management

2.05 %

90144
FlashTalking

0.52 %

23033
Others

0.63 %

27623

Tag Management Customers by Employee Size

The majority of Tag Management category falls in the company size of 0 - 9 employees (1,584,056 companies), 20 - 49 employees (743,372 companies), 10 - 19 employees (352,039 companies).

Tag Management Customers by Geography

Companies using Tag Management technology software are majorly from the United States with 1,587,763 (60.27%), United Kingdom with 268,952 (10.21%), Canada with 121,085 (4.60%) customers respectively.

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Tag Management Customers by Industry

Top industries that use Tag Management for Professional Services (895,363), Retail and CPG (318,602), Technology (250,988).

Market Share for Top Tag Management Technologies

Analyze the market share of popular Tag Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer count and market share data is calculated based on the organizations identified and tracked in the 6sense database.	Market share(%)
1	Google Tag Manager	3768245	85.76
2	AddThis	392383	8.93
3	Tealium	92412	2.10
4	Tealium iQ Tag Management	90144	2.05
5	FlashTalking	23033	0.52
6	Piwik PRO	9569	0.22
7	Yahoo! Tag Manager	5886	0.13
8	Signal	5859	0.13
9	TagCommander	2483	0.06
10	Exactag	1799	0.04
11	Adobe DTM	648	0.01
12	Relay42	422	0.01
13	Ensighten	390	0.01
14	Action Recorder	323	0.01
15	Adobe Prelude	110	0.00
16	Convert Experiences	37	0.00
17	Google Tag (formerly Global Site Tag)	33	0.00
18	Tag Inspector	20	0.00
19	UberTags	18	0.00
20	Mezzobit	12	0.00
21	Hub'Scan	10	0.00
22	7suite	4	0.00

Technology	Market share
Google Tag Manager	85.76 (%)
AddThis	8.93 (%)
Tealium	2.10 (%)
Tealium iQ Tag Management	2.05 (%)
FlashTalking	0.52 (%)
Piwik PRO	0.22 (%)
Yahoo! Tag Manager	0.13 (%)
Signal	0.13 (%)
TagCommander	0.06 (%)
Exactag	0.04 (%)
Adobe DTM	0.01 (%)
Relay42	0.01 (%)
Ensighten	0.01 (%)
Action Recorder	0.01 (%)
Adobe Prelude	0.00 (%)
Convert Experiences	0.00 (%)
Google Tag (formerly Global Site Tag)	0.00 (%)
Tag Inspector	0.00 (%)
UberTags	0.00 (%)
Mezzobit	0.00 (%)
Hub'Scan	0.00 (%)
7suite	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Tag Management software market leaders?

Top leaders in the category for Tag Management software are Google Tag Manager, AddThis, Tealium. Here, you can view a full list of Tag Management tools in the market.

How many companies use Tag Management software these days?

Around the world in 2023, over 3,300,020 companies are currently using one or more Tag Management software. Out of these, there are 1,587,763 companies using Tag Management tools that are originally from the United States .

Which company has the most significant market share in the Tag Management software space?

The top few companies that have the most significant market share in the Tag Management space are Google Tag Manager with 85.76 % of market share, and AddThis with 8.93 % of market share and Tealium with 2.10 % of market share . Check for other Tag Management technologies market share here.