Web Analytics

Gain market share and customer base information about the top Web Analytics tracked by 6sense. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

213

Technologies Tracked

7726870

Companies Tracked

20706

Movements

Categories related to Web Analytics

Top 5 Web Analytics technologies in 2023

Over 7,726,870 companies are using Web Analytics tools. Google Analytics with 70.86% market share (5,475,170 customers), FaceBook Pixel For Shop with 12.25% market share (946,246 customers), Hotjar with 3.43% market share (264,694 customers),

Market Share Market share is calculated based on the data captured and tracked on the 6sense platform.

Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.
Google Analytics

70.86 %

5475170
FaceBook Pixel For Shop

12.25 %

946246
Hotjar

3.43 %

264694
Matomo (Formerly Piwik)

2.91 %

224901
Adobe Analytics

1.50 %

115871
Others

9.06 %

699988

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3,135,095 companies), 20 - 49 employees (1,512,482 companies), 10 - 19 employees (708,645 companies).

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3,172,268 (59.21%), United Kingdom with 551,388 (10.29%), Canada with 246,038 (4.59%) customers respectively.

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Professional Services (1,424,037), Retail and CPG (522,907), Technology (402,964).

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers Customer counts are calculated based on the data captured and tracked on the 6sense platform.	Market share (%) Market share is calculated based on the data captured and tracked on the 6sense platform.
1	Google Analytics	5475170	70.86
2	FaceBook Pixel For Shop	946246	12.25
3	Hotjar	264694	3.43
4	Matomo (Formerly Piwik)	224901	2.91
5	Adobe Analytics	115871	1.50
6	Optimizely	47391	0.61
7	Crazy Egg	40265	0.52
8	Mixpanel	38423	0.50
9	Ahrefs	35747	0.46
10	Agile CRM	32710	0.42
11	Campaign Monitor	28564	0.37
12	Hootsuite	28056	0.36
13	Leadfeeder	26479	0.34
14	ComScore	26352	0.34
15	Visual Website Optimizer	22191	0.29
16	Clicky	19252	0.25
17	Mouseflow	19054	0.25
18	HeapAnalytics	17920	0.23
19	Alexa	17097	0.22
20	Smartlook	16798	0.22
21	SEMrush	15858	0.21
22	Siteimprove	13397	0.17
23	PPC Keyword	13356	0.17
24	WordStream SEO for FireFox	13235	0.17
25	Lucky Orange	11069	0.14
26	Chartbeat	10721	0.14
27	Gauges	10301	0.13
28	Zoho PageSense	10216	0.13
29	Piwik PRO	9590	0.12
30	Amplitude	9277	0.12
31	Inspectlet	8863	0.11
32	Fathom Analytics	8428	0.11
33	Plausible Analytics	6783	0.09
34	SiteWit	6141	0.08
35	ConversionSweeper	5875	0.08
36	SuperStats	5797	0.08
37	ThomasNet Web Traxs	5784	0.07
38	Looker	5719	0.07
39	Moz	5367	0.07
40	Oribi	5226	0.07
41	ShinyStat	5175	0.07
42	Albacross	4347	0.06
43	ipapi	3892	0.05
44	AB Tasty	3495	0.05
45	Oracle BlueKai	3367	0.04
46	ClickTale	3140	0.04
47	Heatmap	3073	0.04
48	Salesfusion	3040	0.04
49	Bizible	2932	0.04
50	Peek Pro Tour Operators	2913	0.04
51	Cxense Insight	2740	0.04
52	Kissmetrics	2653	0.03
53	Marketing 360	2582	0.03
54	Bounce Exchange	2417	0.03
55	Leady	2182	0.03
56	Proof	2093	0.03
57	Woopra	2075	0.03
58	Brightedge	2061	0.03
59	SimilarWeb	1911	0.02
60	CleverTap	1868	0.02
61	eXTReMe Tracking	1853	0.02
62	Compete	1828	0.02
63	Yandex Metrica	1818	0.02
64	SE Ranking	1799	0.02
65	Exponea	1680	0.02
66	Freshmarketer	1441	0.02
67	Webtrends	1390	0.02
68	GetSocial	1387	0.02
69	Brandwatch	1359	0.02
70	Sisense	1352	0.02
71	Synup	1217	0.02
72	bo.im	1197	0.02
73	Ruler Analytics	1163	0.02
74	Snitcher	1096	0.01
75	Attribution	1008	0.01
76	Decibel	942	0.01
77	LeadLander	826	0.01
78	Majestic	748	0.01
79	SAP Marketing Cloud	742	0.01
80	Opentracker	709	0.01
81	Evergage	682	0.01
82	WooRank	673	0.01
83	SpyFu	652	0.01
84	Lumio	640	0.01
85	Ptengine	609	0.01
86	Apptopia	592	0.01
87	Botify	588	0.01
88	VisitorTrack	578	0.01
89	Countly	514	0.01
90	Hitsteps	511	0.01
91	GoStats	506	0.01
92	Clixtell	502	0.01
93	ClustrMaps	496	0.01
94	XiTi	496	0.01
95	Funnel	491	0.01
96	Unbxd	450	0.01
97	Stat24	412	0.01
98	ExtraWatch	401	0.01
99	Hitwise	393	0.01
100	Linkody	384	0.00
101	Snoobi	377	0.00
102	Marin Software	367	0.00
103	AppAnnie	347	0.00
104	AFS Analytics	333	0.00
105	NetFlow Analyzer	330	0.00
106	OneStat	324	0.00
107	Chartio	298	0.00
108	Motigo	293	0.00
109	Brand24	269	0.00
110	AWStats	265	0.00
111	SumAll	239	0.00
112	eAnalytics	234	0.00
113	SlimStatAnalytics	215	0.00
114	Tealium IQ	182	0.00
115	Convertize	179	0.00
116	Acquisio	178	0.00
117	WebMeUp	170	0.00
118	SEOmator	168	0.00
119	TeamQuest	166	0.00
120	WAO	152	0.00
121	TapClicks	144	0.00
122	Beckon	138	0.00
123	Open Web Analytics	137	0.00
124	Appsee Mobile Analytics	134	0.00
125	Cyfe	129	0.00
126	siteAnalyser	129	0.00
127	adCore	126	0.00
128	Simple Analytics	114	0.00
129	Mondovo	114	0.00
130	SEO PowerSuite	103	0.00
131	ContentKing	98	0.00
132	Xtremepush	98	0.00
133	HarePoint	97	0.00
134	AnalyticsToolkit	94	0.00
135	Scikit Image	85	0.00
136	DashThis	76	0.00
137	Badgeville	75	0.00
138	Rebrandly	69	0.00
139	A1WebStats	65	0.00
140	Funnel Science	63	0.00
141	Authoritas	62	0.00
142	Econda	62	0.00
143	Linkpulse	56	0.00
144	Colibri SEO	47	0.00
145	AgencyAnalytics	46	0.00
146	SeeVolution	46	0.00
147	Sticky	46	0.00
148	DemandJump	45	0.00
149	3DStats.com	43	0.00
150	SearchMan	43	0.00
151	Netmonitor	38	0.00
152	Improvado	37	0.00
153	Calq	37	0.00
154	AT Internet Web Analytics	37	0.00
155	Glassbeam	36	0.00
156	Sensai Metrics	35	0.00
157	Swiftype Site Search	32	0.00
158	Trendify	31	0.00
159	Roambi Analytics	30	0.00
160	Anodot	30	0.00
161	Maptiks	29	0.00
162	LessChurn	28	0.00
163	SmarterStats	27	0.00
164	Site Search 360	26	0.00
165	Quill Engage	26	0.00
166	Marketing Optimizer	25	0.00
167	Rooster	25	0.00
168	Attribution.io	24	0.00
169	Netbiscuits	24	0.00
170	Metrixa	22	0.00
171	gShift	22	0.00
172	EmbeddedAnalytics	21	0.00
173	SimilarWeb PRO	21	0.00
174	KonceptApp	20	0.00
175	Analytify	18	0.00
176	Keepify	17	0.00
177	MapMyUser	17	0.00
178	Cloudlytics	16	0.00
179	Rannko	15	0.00
180	Core Web Analytics Engine	14	0.00
181	SpatialKey	14	0.00
182	Viavoo	11	0.00
183	FireStats	9	0.00
184	Logaholic Web Analytics	9	0.00
185	Peek	9	0.00
186	Brainify Analytics	8	0.00
187	Angelfish	8	0.00
188	Slemma	6	0.00
189	WebDNA.io	5	0.00
190	LeaDroid	5	0.00
191	HeatMapCo	5	0.00
192	PaveIQ	4	0.00
193	SeoHighLighter.com	4	0.00
194	CEP Analytics	4	0.00
195	IBM Digital Analytics (Coremetrics)	4	0.00
196	VueData	4	0.00
197	IdealPath	4	0.00
198	EngageMaster	4	0.00
199	Serptracker	3	0.00
200	Smol	3	0.00
201	Funnl	3	0.00
202	ClickPerfect	3	0.00
203	OWOX BI Attribution	3	0.00
204	3PMobile	3	0.00
205	Applause Analytics	3	0.00
206	Needl	3	0.00
207	Intempt	2	0.00
208	SearchMax	2	0.00
209	Roguelytics	2	0.00
210	Instaclique	2	0.00
211	Stat Centric	2	0.00
212	Statvoo	2	0.00
213	OWOX BI Smart Data	2	0.00

Technology	Market share
Google Analytics	70.86 (%)
FaceBook Pixel For Shop	12.25 (%)
Hotjar	3.43 (%)
Matomo (Formerly Piwik)	2.91 (%)
Adobe Analytics	1.50 (%)
Optimizely	0.61 (%)
Crazy Egg	0.52 (%)
Mixpanel	0.50 (%)
Ahrefs	0.46 (%)
Agile CRM	0.42 (%)
Campaign Monitor	0.37 (%)
Hootsuite	0.36 (%)
Leadfeeder	0.34 (%)
ComScore	0.34 (%)
Visual Website Optimizer	0.29 (%)
Clicky	0.25 (%)
Mouseflow	0.25 (%)
HeapAnalytics	0.23 (%)
Alexa	0.22 (%)
Smartlook	0.22 (%)
SEMrush	0.21 (%)
Siteimprove	0.17 (%)
PPC Keyword	0.17 (%)
WordStream SEO for FireFox	0.17 (%)
Lucky Orange	0.14 (%)
Chartbeat	0.14 (%)
Gauges	0.13 (%)
Zoho PageSense	0.13 (%)
Piwik PRO	0.12 (%)
Amplitude	0.12 (%)
Inspectlet	0.11 (%)
Fathom Analytics	0.11 (%)
Plausible Analytics	0.09 (%)
SiteWit	0.08 (%)
ConversionSweeper	0.08 (%)
SuperStats	0.08 (%)
ThomasNet Web Traxs	0.07 (%)
Looker	0.07 (%)
Moz	0.07 (%)
Oribi	0.07 (%)
ShinyStat	0.07 (%)
Albacross	0.06 (%)
ipapi	0.05 (%)
AB Tasty	0.05 (%)
Oracle BlueKai	0.04 (%)
ClickTale	0.04 (%)
Heatmap	0.04 (%)
Salesfusion	0.04 (%)
Bizible	0.04 (%)
Peek Pro Tour Operators	0.04 (%)
Cxense Insight	0.04 (%)
Kissmetrics	0.03 (%)
Marketing 360	0.03 (%)
Bounce Exchange	0.03 (%)
Leady	0.03 (%)
Proof	0.03 (%)
Woopra	0.03 (%)
Brightedge	0.03 (%)
SimilarWeb	0.02 (%)
CleverTap	0.02 (%)
eXTReMe Tracking	0.02 (%)
Compete	0.02 (%)
Yandex Metrica	0.02 (%)
SE Ranking	0.02 (%)
Exponea	0.02 (%)
Freshmarketer	0.02 (%)
Webtrends	0.02 (%)
GetSocial	0.02 (%)
Brandwatch	0.02 (%)
Sisense	0.02 (%)
Synup	0.02 (%)
bo.im	0.02 (%)
Ruler Analytics	0.02 (%)
Snitcher	0.01 (%)
Attribution	0.01 (%)
Decibel	0.01 (%)
LeadLander	0.01 (%)
Majestic	0.01 (%)
SAP Marketing Cloud	0.01 (%)
Opentracker	0.01 (%)
Evergage	0.01 (%)
WooRank	0.01 (%)
SpyFu	0.01 (%)
Lumio	0.01 (%)
Ptengine	0.01 (%)
Apptopia	0.01 (%)
Botify	0.01 (%)
VisitorTrack	0.01 (%)
Countly	0.01 (%)
Hitsteps	0.01 (%)
GoStats	0.01 (%)
Clixtell	0.01 (%)
ClustrMaps	0.01 (%)
XiTi	0.01 (%)
Funnel	0.01 (%)
Unbxd	0.01 (%)
Stat24	0.01 (%)
ExtraWatch	0.01 (%)
Hitwise	0.01 (%)
Linkody	0.00 (%)
Snoobi	0.00 (%)
Marin Software	0.00 (%)
AppAnnie	0.00 (%)
AFS Analytics	0.00 (%)
NetFlow Analyzer	0.00 (%)
OneStat	0.00 (%)
Chartio	0.00 (%)
Motigo	0.00 (%)
Brand24	0.00 (%)
AWStats	0.00 (%)
SumAll	0.00 (%)
eAnalytics	0.00 (%)
SlimStatAnalytics	0.00 (%)
Tealium IQ	0.00 (%)
Convertize	0.00 (%)
Acquisio	0.00 (%)
WebMeUp	0.00 (%)
SEOmator	0.00 (%)
TeamQuest	0.00 (%)
WAO	0.00 (%)
TapClicks	0.00 (%)
Beckon	0.00 (%)
Open Web Analytics	0.00 (%)
Appsee Mobile Analytics	0.00 (%)
Cyfe	0.00 (%)
siteAnalyser	0.00 (%)
adCore	0.00 (%)
Simple Analytics	0.00 (%)
Mondovo	0.00 (%)
SEO PowerSuite	0.00 (%)
ContentKing	0.00 (%)
Xtremepush	0.00 (%)
HarePoint	0.00 (%)
AnalyticsToolkit	0.00 (%)
Scikit Image	0.00 (%)
DashThis	0.00 (%)
Badgeville	0.00 (%)
Rebrandly	0.00 (%)
A1WebStats	0.00 (%)
Funnel Science	0.00 (%)
Authoritas	0.00 (%)
Econda	0.00 (%)
Linkpulse	0.00 (%)
Colibri SEO	0.00 (%)
AgencyAnalytics	0.00 (%)
SeeVolution	0.00 (%)
Sticky	0.00 (%)
DemandJump	0.00 (%)
3DStats.com	0.00 (%)
SearchMan	0.00 (%)
Netmonitor	0.00 (%)
Improvado	0.00 (%)
Calq	0.00 (%)
AT Internet Web Analytics	0.00 (%)
Glassbeam	0.00 (%)
Sensai Metrics	0.00 (%)
Swiftype Site Search	0.00 (%)
Trendify	0.00 (%)
Roambi Analytics	0.00 (%)
Anodot	0.00 (%)
Maptiks	0.00 (%)
LessChurn	0.00 (%)
SmarterStats	0.00 (%)
Site Search 360	0.00 (%)
Quill Engage	0.00 (%)
Marketing Optimizer	0.00 (%)
Rooster	0.00 (%)
Attribution.io	0.00 (%)
Netbiscuits	0.00 (%)
Metrixa	0.00 (%)
gShift	0.00 (%)
EmbeddedAnalytics	0.00 (%)
SimilarWeb PRO	0.00 (%)
KonceptApp	0.00 (%)
Analytify	0.00 (%)
Keepify	0.00 (%)
MapMyUser	0.00 (%)
Cloudlytics	0.00 (%)
Rannko	0.00 (%)
Core Web Analytics Engine	0.00 (%)
SpatialKey	0.00 (%)
Viavoo	0.00 (%)
FireStats	0.00 (%)
Logaholic Web Analytics	0.00 (%)
Peek	0.00 (%)
Brainify Analytics	0.00 (%)
Angelfish	0.00 (%)
Slemma	0.00 (%)
WebDNA.io	0.00 (%)
LeaDroid	0.00 (%)
HeatMapCo	0.00 (%)
PaveIQ	0.00 (%)
SeoHighLighter.com	0.00 (%)
CEP Analytics	0.00 (%)
IBM Digital Analytics (Coremetrics)	0.00 (%)
VueData	0.00 (%)
IdealPath	0.00 (%)
EngageMaster	0.00 (%)
Serptracker	0.00 (%)
Smol	0.00 (%)
Funnl	0.00 (%)
ClickPerfect	0.00 (%)
OWOX BI Attribution	0.00 (%)
3PMobile	0.00 (%)
Applause Analytics	0.00 (%)
Needl	0.00 (%)
Intempt	0.00 (%)
SearchMax	0.00 (%)
Roguelytics	0.00 (%)
Instaclique	0.00 (%)
Stat Centric	0.00 (%)
Statvoo	0.00 (%)
OWOX BI Smart Data	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Web Analytics software market leaders?

Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

How many companies use Web Analytics software these days?

Around the world in 2023, over 6,735,667 companies are currently using one or more Web Analytics software. Out of these, there are 3,172,268 companies using Web Analytics tools that are originally from the United States .

Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 70.86 % of market share, and FaceBook Pixel For Shop with 12.25 % of market share and Hotjar with 3.43 % of market share . Check for other Web Analytics technologies market share here.